{"id":18826,"date":"2023-02-28T14:09:25","date_gmt":"2023-02-28T06:09:25","guid":{"rendered":"https:\/\/chatalog.ai\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/"},"modified":"2023-05-04T14:24:42","modified_gmt":"2023-05-04T06:24:42","slug":"2023-whatsapp-business-conversation-based-pricing-model","status":"publish","type":"post","link":"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/","title":{"rendered":"2023 WhatsApp Business conversation-based pricing model"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18826\" class=\"elementor elementor-18826 elementor-18731\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c8a5f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4c8a5f7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06686c6\" data-id=\"06686c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce9635b elementor-widget elementor-widget-image\" data-id=\"ce9635b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1116\" height=\"628\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?fit=1116%2C628&amp;ssl=1\" class=\"attachment-large size-large wp-image-18829\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=558%2C314&amp;ssl=1 558w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=1116%2C628&amp;ssl=1 1116w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=320%2C180&amp;ssl=1 320w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=480%2C270&amp;ssl=1 480w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?resize=800%2C450&amp;ssl=1 800w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" data-attachment-id=\"18829\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/2023-whatsapp-business-conversation-based-pricing-model\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"2023 WhatsApp Business conversation-based pricing model\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/2023-WhatsApp-Business-conversation-based-pricing-model.jpg?fit=1116%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f321ef3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f321ef3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-927af8b\" data-id=\"927af8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7413942 elementor-widget elementor-widget-heading\" data-id=\"7413942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18bba5f elementor-widget elementor-widget-droit-share_Buttons\" data-id=\"18bba5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"droit-share_Buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"dl_social_icon dl_social_ixon_style_1 droit-share-buttons-wrapper\">\r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-e3198d2 facebook\" data-item=\"1\" data-social=\"facebook\" href=\"#\"> \r\n            <i class=\"fab fa-facebook\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-cd482ba linkedin\" data-item=\"2\" data-social=\"linkedin\" href=\"#\"> \r\n            <i class=\"fab fa-linkedin\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-8367d9a twitter\" data-item=\"3\" data-social=\"twitter\" href=\"#\"> \r\n            <i class=\"fab fa-twitter-square\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-b75f99b whatsapp\" data-item=\"4\" data-social=\"whatsapp\" href=\"#\"> \r\n            <i class=\"fab fa-whatsapp-square\"><\/i> \r\n                    <\/a>\r\n            \r\n            <\/div>\r\n  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e23cdb1\" data-id=\"e23cdb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9ee032 elementor-widget elementor-widget-text-editor\" data-id=\"b9ee032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Starting June 1, 2023 WhatsApp is expanding <\/span><a href=\"https:\/\/content.facebookinc.com\/n\/MjY3LVBWQi05NDEAAAGJ-tCx4puAosKNC_k298Apy7u7o4THa4WtZHYPAOVsM1VxwSw9vnRshSDGjExj44HH2eQq_KzUBTAYLV0=\"><span style=\"font-weight: 400;\"><span style=\"color: #0877f2;\">today\u2019s conversation-based pricing model<\/span><\/span><\/a><span style=\"font-weight: 400;\"> from two conversation categories (user- and business-initiated) to four. <\/span><b>Business-initiated conversations will be unbundled into three types reflecting key use cases: utility, authentication and marketing.<\/b><span style=\"font-weight: 400;\"> User-initiated conversations will be renamed service conversations. These changes are designed to better align the pricing model with different stages of the customer journey.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers value relevant and timely information and we want businesses to build more of these experiences on WhatsApp. For marketing, 67% of respondents report that WhatsApp led to higher conversion rates than alternative channels*, and we want businesses to continue to focus on these high ROI marketing use cases.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b89cff elementor-widget elementor-widget-text-editor\" data-id=\"1b89cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">*From a recent survey by Kantar among WhatsApp users in India, Indonesia and Brazil. Alternative marketing channels include SMS text, Email, Push Notifications, and Paid Media. Push notifications defined as in-app messaging generated by a business\u2019 owned application. Paid media defined as paid, external marketing efforts.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d72e3 elementor-widget elementor-widget-heading\" data-id=\"28d72e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types of Messages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8536ec7 elementor-widget elementor-widget-text-editor\" data-id=\"8536ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">1000 free user\/business-initiated messages, Until 31 May, 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad0fbcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad0fbcc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad66987\" data-id=\"ad66987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86be40f elementor-widget elementor-widget-heading\" data-id=\"86be40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User-initiated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89330b1 elementor-widget elementor-widget-image\" data-id=\"89330b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?fit=200%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18738\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?w=758&amp;ssl=1 758w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?resize=200%2C314&amp;ssl=1 200w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?resize=400%2C628&amp;ssl=1 400w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?resize=320%2C502&amp;ssl=1 320w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?resize=480%2C754&amp;ssl=1 480w\" sizes=\"(max-width: 200px) 100vw, 200px\" data-attachment-id=\"18738\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/user-initiated-conversation-window-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?fit=758%2C1190&amp;ssl=1\" data-orig-size=\"758,1190\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"User-Initiated Conversation Window\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/User-Initiated-Conversation-Window.png?fit=400%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87e0cd elementor-widget elementor-widget-text-editor\" data-id=\"c87e0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">The user starts a message thread by messaging the business<\/span><\/li><li><span style=\"font-weight: 400;\">No prior opt-in is required<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70c072a\" data-id=\"70c072a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491657a elementor-widget elementor-widget-heading\" data-id=\"491657a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business-Initiated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edd0d2 elementor-widget elementor-widget-image\" data-id=\"2edd0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"198\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?fit=198%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18740\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?w=754&amp;ssl=1 754w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?resize=198%2C314&amp;ssl=1 198w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?resize=397%2C628&amp;ssl=1 397w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?resize=320%2C507&amp;ssl=1 320w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?resize=480%2C760&amp;ssl=1 480w\" sizes=\"(max-width: 198px) 100vw, 198px\" data-attachment-id=\"18740\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/business-initiated-conversation-window-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?fit=754%2C1194&amp;ssl=1\" data-orig-size=\"754,1194\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-Initiated Conversation Window\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-Initiated-Conversation-Window.png?fit=397%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3b2a4 elementor-widget elementor-widget-text-editor\" data-id=\"ec3b2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">The business starts a message thread by messaging a user<\/span><\/li><li><span style=\"font-weight: 400;\">Required a pre-approved template and prior opt-in<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bc21f elementor-widget elementor-widget-text-editor\" data-id=\"f4bc21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">1000 free <\/span><b>user-initiated <\/b><span style=\"font-weight: 400;\">messages, Starting from 1 Jun, 2023<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-95c4b0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95c4b0f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32fefae\" data-id=\"32fefae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48ba19d elementor-widget elementor-widget-heading\" data-id=\"48ba19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User-initiated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e157ca6\" data-id=\"e157ca6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8afa9be elementor-widget elementor-widget-heading\" data-id=\"8afa9be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business-Initiated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e521349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e521349\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8f1d14a\" data-id=\"8f1d14a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5aa074 elementor-view-stacked elementor-position-block-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c5aa074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"ti ti-headphone-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tService conversation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158fa26 elementor-widget elementor-widget-image\" data-id=\"158fa26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/user-initiated-service-conversation.png?fit=148%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18744\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/user-initiated-service-conversation.png?w=303&amp;ssl=1 303w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/user-initiated-service-conversation.png?resize=148%2C314&amp;ssl=1 148w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/user-initiated-service-conversation.png?resize=295%2C628&amp;ssl=1 295w\" sizes=\"(max-width: 148px) 100vw, 148px\" data-attachment-id=\"18744\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/user-initiated-service-conversation-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/user-initiated-service-conversation.png?fit=303%2C644&amp;ssl=1\" data-orig-size=\"303,644\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"user-initiated service conversation\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/user-initiated-service-conversation.png?fit=295%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dca66 elementor-widget elementor-widget-text-editor\" data-id=\"56dca66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Any user-initiated conversation, such as to resolve a customer enquiry<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-618115c\" data-id=\"618115c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b00b2 elementor-view-stacked elementor-position-block-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"43b00b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-server\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUtility Conversations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc79be3 elementor-widget elementor-widget-image\" data-id=\"fc79be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Utility-Conversations.png?fit=148%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18746\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Utility-Conversations.png?w=301&amp;ssl=1 301w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Utility-Conversations.png?resize=148%2C314&amp;ssl=1 148w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Utility-Conversations.png?resize=296%2C628&amp;ssl=1 296w\" sizes=\"(max-width: 148px) 100vw, 148px\" data-attachment-id=\"18746\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/business-initiated-utility-conversations-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Utility-Conversations.png?fit=301%2C638&amp;ssl=1\" data-orig-size=\"301,638\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-initiated Utility Conversations\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Utility-Conversations.png?fit=296%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-378cea0 elementor-widget elementor-widget-text-editor\" data-id=\"378cea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Business-initiated conversations relating to a transaction, including post-purchase notifications and recurring billing statements to customers who have opted in<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-20d15bf\" data-id=\"20d15bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-774a9cc elementor-view-stacked elementor-position-block-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"774a9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user-shield\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAuthentication<\/p>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc88f28 elementor-widget elementor-widget-image\" data-id=\"bc88f28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Authenication.png?fit=146%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18748\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Authenication.png?w=298&amp;ssl=1 298w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Authenication.png?resize=146%2C314&amp;ssl=1 146w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Authenication.png?resize=293%2C628&amp;ssl=1 293w\" sizes=\"(max-width: 146px) 100vw, 146px\" data-attachment-id=\"18748\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/business-initiated-authenication-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Authenication.png?fit=298%2C639&amp;ssl=1\" data-orig-size=\"298,639\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-initiated Authenication\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-Authenication.png?fit=293%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37f48c elementor-widget elementor-widget-text-editor\" data-id=\"e37f48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Business-initiated conversations that enable businesses to authenticate users with one-time passcodes at multiple steps during the login process, such as account registration, account recovery, and integrity challenges<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4e5bb2e\" data-id=\"4e5bb2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d09994 elementor-view-stacked elementor-position-block-start elementor-shape-circle elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"6d09994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bullhorn\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tMarketing Conversations\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db2f423 elementor-widget elementor-widget-image\" data-id=\"db2f423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"147\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-marketing-conersations.png?fit=147%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18750\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-marketing-conersations.png?w=302&amp;ssl=1 302w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-marketing-conersations.png?resize=147%2C314&amp;ssl=1 147w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-marketing-conersations.png?resize=294%2C628&amp;ssl=1 294w\" sizes=\"(max-width: 147px) 100vw, 147px\" data-attachment-id=\"18750\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/business-initiated-marketing-conersations-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-marketing-conersations.png?fit=302%2C646&amp;ssl=1\" data-orig-size=\"302,646\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Business-initiated marketing conersations\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Business-initiated-marketing-conersations.png?fit=294%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3221358 elementor-widget elementor-widget-text-editor\" data-id=\"3221358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Business-initiated conversations to market a product or service to customers, such as relevant offers to customers who have opted in. Any business-initiated conversation that does not qualify as an authentication or utility conversation would also fall under this category<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-be99527 elementor-widget elementor-widget-text-editor\" data-id=\"be99527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take user notification as an example. If the notification message is transaction-related, for example your customer joined a paid activity that you sent him\/her things to know or billing status, it is categorized as <strong>utility conversation<\/strong>. But if the notification message is unrelated to transaction, since it does not fulfill the conditions of authentication or utility conversation, it will fall into <strong>marketing conversation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f15f42 elementor-widget elementor-widget-heading\" data-id=\"0f15f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Extend free entry point conversations from 24h to 72 hr<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da1835 elementor-widget elementor-widget-text-editor\" data-id=\"0da1835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">1) Facebook Page \u2018WhatsApp\u2019 button<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae84ac2 elementor-widget elementor-widget-image\" data-id=\"ae84ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1081\" height=\"528\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?fit=1081%2C528&amp;ssl=1\" class=\"attachment-large size-large wp-image-18757\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?w=1081&amp;ssl=1 1081w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?resize=600%2C293&amp;ssl=1 600w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?resize=768%2C375&amp;ssl=1 768w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?resize=320%2C156&amp;ssl=1 320w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?resize=480%2C234&amp;ssl=1 480w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?resize=800%2C391&amp;ssl=1 800w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" data-attachment-id=\"18757\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/facebook-homepage-whatsapp-button-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?fit=1081%2C528&amp;ssl=1\" data-orig-size=\"1081,528\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook Homepage WhatsApp button\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Homepage-WhatsApp-button.png?fit=1081%2C528&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b249012 elementor-widget elementor-widget-text-editor\" data-id=\"b249012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2) Facebook: Clicks to WhatsApp Ads<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9525776 elementor-widget elementor-widget-image\" data-id=\"9525776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"628\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?fit=1035%2C628&amp;ssl=1\" class=\"attachment-large size-large wp-image-18762\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?w=1185&amp;ssl=1 1185w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?resize=518%2C314&amp;ssl=1 518w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?resize=1035%2C628&amp;ssl=1 1035w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?resize=768%2C466&amp;ssl=1 768w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?resize=320%2C194&amp;ssl=1 320w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?resize=480%2C291&amp;ssl=1 480w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?resize=800%2C485&amp;ssl=1 800w\" sizes=\"(max-width: 1035px) 100vw, 1035px\" data-attachment-id=\"18762\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/facebook-clicks-to-whatsapp-ads-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?fit=1185%2C719&amp;ssl=1\" data-orig-size=\"1185,719\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook-Clicks to WhatsApp Ads\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/Facebook-Clicks-to-WhatsApp-Ads.png?fit=1035%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-748d19c elementor-widget elementor-widget-heading\" data-id=\"748d19c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">24-Hour Response Window<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a19ded4 elementor-widget elementor-widget-image\" data-id=\"a19ded4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"461\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?fit=1170%2C461&amp;ssl=1\" class=\"attachment-large size-large wp-image-18784\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?w=1473&amp;ssl=1 1473w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?resize=600%2C237&amp;ssl=1 600w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?resize=1200%2C473&amp;ssl=1 1200w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?resize=768%2C303&amp;ssl=1 768w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?resize=320%2C126&amp;ssl=1 320w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?resize=480%2C189&amp;ssl=1 480w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?resize=800%2C316&amp;ssl=1 800w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" data-attachment-id=\"18784\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/24-hour-free-response-window-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?fit=1473%2C581&amp;ssl=1\" data-orig-size=\"1473,581\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"24-hour-free-response-window\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/24-hour-free-response-window.png?fit=1170%2C461&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d1fef elementor-widget elementor-widget-text-editor\" data-id=\"71d1fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Send templates of<\/b><b> <span style=\"color: #d8ae64;\">different <\/span><\/b><b>categories in the same 24-hr conversation window<\/b>\u7684\u8a0a\u606f\u6a21\u677f\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c698a2e elementor-widget elementor-widget-text-editor\" data-id=\"c698a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When sending different categories within a 24-hr window, there will be an extra charge.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, a <\/span><b>marketing conversation<\/b><span style=\"font-weight: 400;\"> is opened at 3:40 when a marketing template message is delivered. Later, with the marketing conversation still open, a <\/span><b>utility template is delivered at 6:00<\/b><span style=\"font-weight: 400;\">. This opens a separate utility conversation. The result is <\/span><b>one charge for a marketing conversation<\/b><span style=\"font-weight: 400;\"> and <\/span><b>one charge for a utility conversation.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713b70e elementor-widget elementor-widget-image\" data-id=\"713b70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"147\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/different-categories-in-the-same-24hr-conversation-window.png?fit=147%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18790\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/different-categories-in-the-same-24hr-conversation-window.png?w=294&amp;ssl=1 294w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/different-categories-in-the-same-24hr-conversation-window.png?resize=147%2C314&amp;ssl=1 147w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/different-categories-in-the-same-24hr-conversation-window.png?resize=293%2C628&amp;ssl=1 293w\" sizes=\"(max-width: 147px) 100vw, 147px\" data-attachment-id=\"18790\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/different-categories-in-the-same-24hr-conversation-window-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/different-categories-in-the-same-24hr-conversation-window.png?fit=294%2C630&amp;ssl=1\" data-orig-size=\"294,630\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"different categories in the same 24hr conversation window\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/different-categories-in-the-same-24hr-conversation-window.png?fit=293%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71863af elementor-widget elementor-widget-text-editor\" data-id=\"71863af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Send templates of<\/b><b> <span style=\"color: #d8ae64;\">same<\/span> <\/b><b>categories in the same 24-hr conversation window<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18a0c3 elementor-widget elementor-widget-text-editor\" data-id=\"f18a0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When sending the same categories within a 24-hr window, there will be no extra charge.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, a <\/span><b>utility conversion <\/b><span style=\"font-weight: 400;\">is opened at 9:00 when a utility template message is delivered. With the utility conversation still open, another <\/span><b>utility template message <\/b><span style=\"font-weight: 400;\">is delivered at 11:00.As a result, there will be <\/span><b>one charge for utility conversation.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449d6b9 elementor-widget elementor-widget-image\" data-id=\"449d6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"145\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/same-24hr-conversation-window.png?fit=145%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18792\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/same-24hr-conversation-window.png?w=292&amp;ssl=1 292w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/same-24hr-conversation-window.png?resize=145%2C314&amp;ssl=1 145w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/same-24hr-conversation-window.png?resize=291%2C628&amp;ssl=1 291w\" sizes=\"(max-width: 145px) 100vw, 145px\" data-attachment-id=\"18792\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/same-24hr-conversation-window-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/same-24hr-conversation-window.png?fit=292%2C631&amp;ssl=1\" data-orig-size=\"292,631\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"same 24hr conversation window\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/same-24hr-conversation-window.png?fit=291%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a65947c elementor-widget elementor-widget-text-editor\" data-id=\"a65947c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>One template with <\/b><b><span style=\"color: #d8ae64;\">both utility and marketing content<\/b><\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a5fc6 elementor-widget elementor-widget-text-editor\" data-id=\"98a5fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When there is both utility and marketing content in one message, it will be counted as a marketing conversation message. A template that includes<\/span><b> content that is both utility and marketing<\/b><span style=\"font-weight: 400;\"> based on our template guidelines is delivered at 11:59. Whenever marketing content is identified in a template, the template will be categorized as marketing. The result is <\/span><b>one marketing conversation charge.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a0503 elementor-widget elementor-widget-image\" data-id=\"63a0503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/One-template-with-both-utility-and-marketing-content.png?fit=146%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18795\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/One-template-with-both-utility-and-marketing-content.png?w=292&amp;ssl=1 292w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/One-template-with-both-utility-and-marketing-content.png?resize=146%2C314&amp;ssl=1 146w\" sizes=\"(max-width: 146px) 100vw, 146px\" data-attachment-id=\"18795\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/one-template-with-both-utility-and-marketing-content-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/One-template-with-both-utility-and-marketing-content.png?fit=292%2C628&amp;ssl=1\" data-orig-size=\"292,628\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"One template with both utility and marketing content\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/One-template-with-both-utility-and-marketing-content.png?fit=292%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6789900 elementor-widget elementor-widget-text-editor\" data-id=\"6789900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For another example, A <\/span><b>service conversation<\/b><span style=\"font-weight: 400;\"> is opened at 9:31 when a business response to a customer message is delivered. <\/span><b>A marketing template is delivered while this service conversation is still open at 4:30.<\/b><span style=\"font-weight: 400;\"> This opens a separate marketing conversation. The result is <\/span><b>one charge for a service conversation<\/b><span style=\"font-weight: 400;\"> and <\/span><b>one charge for a marketing conversation.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36f081 elementor-widget elementor-widget-image\" data-id=\"d36f081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"148\" height=\"314\" src=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/auto-send-out-marketing-messages.png?fit=148%2C314&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-18797\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/auto-send-out-marketing-messages.png?w=314&amp;ssl=1 314w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/auto-send-out-marketing-messages.png?resize=148%2C314&amp;ssl=1 148w, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/auto-send-out-marketing-messages.png?resize=296%2C628&amp;ssl=1 296w\" sizes=\"(max-width: 148px) 100vw, 148px\" data-attachment-id=\"18797\" data-permalink=\"https:\/\/chatalog.ai\/en\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/auto-send-out-marketing-messages-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/auto-send-out-marketing-messages.png?fit=314%2C667&amp;ssl=1\" data-orig-size=\"314,667\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"auto-send out marketing messages\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/02\/auto-send-out-marketing-messages.png?fit=296%2C628&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8fa3cf elementor-widget elementor-widget-heading\" data-id=\"c8fa3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing changes for conversations to Hong Kong number<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc312b6 elementor-widget elementor-widget-text-editor\" data-id=\"fc312b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">Meta has adjusted WhatsApp Business API pricing model since \n 1st June, 2023. And chatalog will also adjust the pricing correspondingly. Here is the difference for conversations to Hong Kong number(+852). For pricing details, please refer to <\/span><a href=\"https:\/\/chatalog.ai\/en\/pricing-whatsapp-conversation-fees-2023\/\"><span style=\"font-weight: 400;\"><span style=\"color: #0877f2;\">the lastest WhatsApp Conversation Fees<\/span><\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c3234e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c3234e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ad6e3b6\" data-id=\"ad6e3b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-66f5a17\" data-id=\"66f5a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f3cf6 elementor-widget elementor-widget-heading\" data-id=\"71f3cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">User-initiated<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-533f2c2\" data-id=\"533f2c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7228eb elementor-widget elementor-widget-heading\" data-id=\"c7228eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Business-initiated<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4fc7cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fc7cb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-37bd604\" data-id=\"37bd604\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d39688a elementor-widget elementor-widget-heading\" data-id=\"d39688a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Until 31 May 2023<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-da1d094\" data-id=\"da1d094\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e0de90 elementor-widget elementor-widget-heading\" data-id=\"6e0de90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">US$0.02688<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-221cbb2\" data-id=\"221cbb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d7f9e0 elementor-widget elementor-widget-heading\" data-id=\"4d7f9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">US$0.0894<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49f8114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49f8114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-872a626\" data-id=\"872a626\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-cca6b9a\" data-id=\"cca6b9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d783304 elementor-widget elementor-widget-heading\" data-id=\"d783304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Service<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b2d7b29\" data-id=\"b2d7b29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d74318 elementor-widget elementor-widget-heading\" data-id=\"4d74318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Utility<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1839c5a\" data-id=\"1839c5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0569b8 elementor-widget elementor-widget-heading\" data-id=\"c0569b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Authentication<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-057f28a\" data-id=\"057f28a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d117527 elementor-widget elementor-widget-heading\" data-id=\"d117527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ef90b72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef90b72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-a3c1da0\" data-id=\"a3c1da0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd67a2f elementor-widget elementor-widget-heading\" data-id=\"dd67a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">From 1 June 2023<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-24ce2ad\" data-id=\"24ce2ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0042e30 elementor-widget elementor-widget-heading\" data-id=\"0042e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">US$0.02688<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-360bd02\" data-id=\"360bd02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-958b494 elementor-widget elementor-widget-heading\" data-id=\"958b494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">US$0.05664<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f95eeab\" data-id=\"f95eeab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bfa222 elementor-widget elementor-widget-heading\" data-id=\"7bfa222\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">US$0.051<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7da1adf\" data-id=\"7da1adf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2775d24 elementor-widget elementor-widget-heading\" data-id=\"2775d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">US$0.08784<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef2a70e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef2a70e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98f2b8e\" data-id=\"98f2b8e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5797784 elementor-widget elementor-widget-heading\" data-id=\"5797784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From \u201cHi\u201d to \u201cBuy\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a4efa elementor-widget elementor-widget-heading\" data-id=\"18a4efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you ready to take your business and customer services to a whole new level?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00f2b29 elementor-widget elementor-widget-text-editor\" data-id=\"00f2b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-53002b41 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53002b41\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62908d7a\" data-id=\"62908d7a\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-2a6ae6f7 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"2a6ae6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-element elementor-element-00f2b29 elementor-widget elementor-widget-text-editor\" data-id=\"00f2b29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-section elementor-inner-section elementor-element elementor-element-53002b41 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53002b41\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62908d7a\" data-id=\"62908d7a\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-2a6ae6f7 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"2a6ae6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>No Credit Card Needed! Try out Now!<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb8b4bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb8b4bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70ff831\" data-id=\"70ff831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5052fdb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5052fdb\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f3c4c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61bf153\" data-id=\"61bf153\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b508b95 elementor-widget elementor-widget-heading\" data-id=\"b508b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share this article<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a0435f\" data-id=\"2a0435f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3bb10f elementor-widget elementor-widget-droit-share_Buttons\" data-id=\"e3bb10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"droit-share_Buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"dl_social_icon dl_social_ixon_style_1 droit-share-buttons-wrapper\">\r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-e3198d2 facebook\" data-item=\"1\" data-social=\"facebook\" href=\"#\"> \r\n            <i class=\"fab fa-facebook\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-cd482ba linkedin\" data-item=\"2\" data-social=\"linkedin\" href=\"#\"> \r\n            <i class=\"fab fa-linkedin\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-8367d9a twitter\" data-item=\"3\" data-social=\"twitter\" href=\"#\"> \r\n            <i class=\"fab fa-twitter-square\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-b75f99b whatsapp\" data-item=\"4\" data-social=\"whatsapp\" href=\"#\"> \r\n            <i class=\"fab fa-whatsapp-square\"><\/i> \r\n                    <\/a>\r\n            \r\n            <\/div>\r\n  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starting June 1, 2023 WhatsApp is expanding today\u2019s conversation-based pricing model from two conversation categories (user- and business-initiated) to four. Business-initiated conversations will be unbundled into three types reflecting key use cases: utility, authentication and marketing. User-initiated conversations will be renamed service conversations. These changes are designed to better align the pricing model with different stages of the customer journey. <\/p>\n","protected":false},"author":223200286,"featured_media":18829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-18826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2023 WhatsApp Business conversation-based pricing model - Chatalog<\/title>\n<meta name=\"description\" content=\"Starting June 1, 2023 WhatsApp is expanding today\u2019s conversation-based pricing model from two conversation categories (user- and business-initiated) to four. Business-initiated conversations will be unbundled into three types reflecting key use cases: utility, authentication and marketing. User-initiated conversations will be renamed service conversations. These changes are designed to better align the pricing model with different stages of the customer journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chatalog.ai\/blog\/2023-whatsapp-business-conversation-based-pricing-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 WhatsApp Business conversation-based pricing model - Chatalog\" \/>\n<meta property=\"og:description\" content=\"Starting June 1, 2023 WhatsApp is expanding today\u2019s conversation-based pricing model from two conversation categories (user- and business-initiated) to four. Business-initiated conversations will be unbundled into three types reflecting key use cases: utility, authentication and marketing. User-initiated conversations will be renamed service conversations. 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