{"id":30173,"date":"2025-06-24T15:44:32","date_gmt":"2025-06-24T07:44:32","guid":{"rendered":"https:\/\/chatalog.ai\/?p=30173"},"modified":"2025-06-24T16:19:57","modified_gmt":"2025-06-24T08:19:57","slug":"%e3%80%90whatsapp-pricing-update%e3%80%91new-per-message-billing-model-effective-july-1-2025","status":"publish","type":"post","link":"https:\/\/chatalog.ai\/en\/blog\/%e3%80%90whatsapp-pricing-update%e3%80%91new-per-message-billing-model-effective-july-1-2025\/","title":{"rendered":"\u3010WhatsApp Pricing Update\u3011New Per-Message Billing Model Effective July 1, 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30173\" class=\"elementor elementor-30173 elementor-30163\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6529dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6529dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0803ace\" data-id=\"0803ace\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5077f elementor-widget elementor-widget-text-editor\" data-id=\"ad5077f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Meta has announced that starting <\/span><b>July 1, 2025<\/b><span style=\"font-weight: 400;\">, the <\/span><b>WhatsApp Business Platform will transition to a per-message billing model<\/b><span style=\"font-weight: 400;\">, replacing the current conversation-based pricing. This major change will simplify billing for businesses, align WhatsApp with industry standards, and offer greater flexibility and transparency in managing message costs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b879ad2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b879ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fce5c4 elementor-widget elementor-widget-heading\" data-id=\"0fce5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10160f7 elementor-widget elementor-widget-heading\" data-id=\"10160f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Per-Message Billing Model Goes Live\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7889a3a elementor-widget elementor-widget-text-editor\" data-id=\"7889a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Starting July 1, 2025, WhatsApp Business accounts will be billed <\/span><b>per successfully delivered template message<\/b><span style=\"font-weight: 400;\">, rather than per 24-hour conversation window. Billing will apply in the following cases:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe80d9 elementor-widget elementor-widget-text-editor\" data-id=\"0fe80d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Each <\/span><b>marketing<\/b><span style=\"font-weight: 400;\"> template message<\/span><\/li><li><span style=\"font-weight: 400;\">Each <\/span><b>authentication<\/b><span style=\"font-weight: 400;\"> template message<\/span><\/li><li><span style=\"font-weight: 400;\">Each <b style=\"letter-spacing: 0px;\">utility<\/b><span style=\"font-weight: 400;\"> template message sent <\/span><b style=\"letter-spacing: 0px;\">outside<\/b><span style=\"font-weight: 400;\"> the customer service window<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b685d07 elementor-widget elementor-widget-text-editor\" data-id=\"b685d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Example:<\/b><b><br \/><\/b><span style=\"font-weight: 400;\"> If a business sends 1 marketing message and 2 utility messages to a user, the business will be billed for <\/span><b>3 messages<\/b><span style=\"font-weight: 400;\">. However, if the 2 utility messages are sent within an open customer service window, only <\/span><b>1 marketing message<\/b><span style=\"font-weight: 400;\"> will be billed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c199bc6 elementor-widget elementor-widget-text-editor\" data-id=\"c199bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This change will take effect at <\/span><b>12:00 AM (midnight) on July 1, 2025<\/b><span style=\"font-weight: 400;\">, based on the business account&#8217;s time zone.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f70d554 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f70d554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af0d8bb elementor-widget elementor-widget-heading\" data-id=\"af0d8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Utility Messages Sent Within Service Window Will Be Free\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9221bd6 elementor-widget elementor-widget-text-editor\" data-id=\"9221bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Utility template messages sent <\/span><b>in response to user-initiated conversations<\/b><span style=\"font-weight: 400;\">, within the open customer service window, will be <\/span><b>free of charge<\/b><span style=\"font-weight: 400;\">. This update gives businesses more flexibility to respond to customer inquiries and send important updates at no cost.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4a276 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f4a276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f31b6bd elementor-widget elementor-widget-heading\" data-id=\"f31b6bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Updated Utility &amp; Authentication Message Rates\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076c057 elementor-widget elementor-widget-text-editor\" data-id=\"076c057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">WhatsApp will also adjust the rates for <\/span><b>Utility<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Authentication<\/b><span style=\"font-weight: 400;\"> messages across multiple markets to ensure competitive pricing compared to other messaging channels.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d689dbe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d689dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae8f75 elementor-widget elementor-widget-heading\" data-id=\"eae8f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Refined Utility Template Definitions\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dcf1a elementor-widget elementor-widget-text-editor\" data-id=\"48dcf1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To keep messages valuable and relevant to users, WhatsApp will <\/span><b>update its classification criteria for utility messages<\/b><span style=\"font-weight: 400;\"> based on actual usage patterns and user feedback. Certain use cases may be reclassified into different categories. Businesses are advised to review their existing templates to ensure compliance with the updated guidelines and avoid unnecessary charges.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1adf74a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1adf74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bff853a elementor-widget elementor-widget-heading\" data-id=\"bff853a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WhatsApp\u2019s 3 Template Message Categories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60cea7f eael-dt-th-align-center eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"60cea7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n\t\t\t@media (max-width: 767px) {\n\t\t\t   #eael-data-table-wrapper-60cea7f.custom-responsive-option-enable .eael-data-table thead {\n                    display: none;\n               }\n               #eael-data-table-wrapper-60cea7f.custom-responsive-option-enable .eael-data-table tbody tr td {\n                    float: none;\n                    clear: left;\n                    width: 100%;\n                    text-align: left;\n                    display: flex;\n                    align-items: center;\n                }\n\t\t\t}\n\t\t\t<\/style>\t\t<div class=\"eael-data-table-wrap custom-responsive-option-enable\" data-table_id=\"60cea7f\" id=\"eael-data-table-wrapper-60cea7f\" data-custom_responsive=\"true\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-60cea7f\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Category<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Description<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Examples<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMessages aimed at brand promotion, sales, or customer re-engagement\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tNew product launches, limited-time offers, abandoned cart reminders\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tUtility\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tTransactional or customer-requested messages that are non-promotional\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOrder updates, payment reminders, fraud alerts\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tAuthentication\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tMessages used to verify customer identity at various journey stages\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tOTPs, login confirmations\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37683f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37683f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501bf61 elementor-widget elementor-widget-heading\" data-id=\"501bf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn More<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c869570 elementor-widget elementor-widget-text-editor\" data-id=\"c869570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For full details and rate changes, visit <\/span><a href=\"http:\/\/chatalog.ai\"><span style=\"font-weight: 400;\">chatalog.ai<\/span><\/a><span style=\"font-weight: 400;\"> documentation:<\/span><\/p><p><a href=\"https:\/\/docs.chatalog.ai\/platform-setup\/whatsapp-connection-guide\/whatsapp-pricing-update\"><span style=\"font-weight: 400;\">https:\/\/docs.chatalog.ai\/platform-setup\/whatsapp-connection-guide\/whatsapp-pricing-update<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cee6bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5cee6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2210b6 elementor-widget elementor-widget-heading\" data-id=\"e2210b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Prepare \u2014 chatalog.ai Recommends:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c010f11 elementor-widget elementor-widget-text-editor\" data-id=\"c010f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Audit your message templates<\/b><span style=\"font-weight: 400;\"> to ensure they align with the new category definitions<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><li><b>Optimize your automation flows<\/b><span style=\"font-weight: 400;\"> to take full advantage of free utility replies<\/span><\/li><li><b>Forecast messaging volume and cost impact<\/b><span style=\"font-weight: 400;\"> to adjust your communication strategy and budget<\/span><\/li><li><b>Contact us<\/b><span style=\"font-weight: 400;\"> for customized recommendations on minimizing WhatsApp messaging costs<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-211a474 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"211a474\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d82da57\" data-id=\"d82da57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6df736e elementor-widget elementor-widget-text-editor\" data-id=\"6df736e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Contact: support@chatalog.ai<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f3a999\" data-id=\"3f3a999\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5578d8 elementor-widget elementor-widget-text-editor\" data-id=\"f5578d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Explore more solutions: <\/span><a href=\"http:\/\/www.chatalog.ai\"><span style=\"font-weight: 400;\">www.chatalog.ai<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c16ce2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c16ce2c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52907ea\" data-id=\"52907ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3139ab4 elementor-widget elementor-widget-heading\" data-id=\"3139ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From \u201cHi\u201d to \u201cBuy\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2d193 elementor-widget elementor-widget-heading\" data-id=\"fc2d193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you ready to transform your customer experience?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224107d elementor-widget elementor-widget-text-editor\" data-id=\"224107d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-section elementor-inner-section elementor-element elementor-element-53002b41 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53002b41\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62908d7a\" data-id=\"62908d7a\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-2a6ae6f7 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"2a6ae6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-section elementor-inner-section elementor-element elementor-element-53002b41 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53002b41\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-62908d7a\" data-id=\"62908d7a\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-2a6ae6f7 elementor-widget-mobile__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"2a6ae6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p>No credit card required! Try Now<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a63b48f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a63b48f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8f3c0b\" data-id=\"d8f3c0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5fb3d5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d5fb3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/app.chatalog.ai\/en\/signup?_ga=2.215703127.1375397306.1667788442-28992664.1664766323&#038;_gac=1.147199557.1666085757.Cj0KCQjw166aBhDEARIsAMEyZh5gbOB1Mm_KM1-SauUgEFXR4LWZbb1Wp4vqt_H4BuqZFxvlFpEd9WcaAtQ-EALw_wcB\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5eb94ca\" data-id=\"5eb94ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb9f18 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4eb9f18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/chatalog.ai\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f8f77b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f8f77b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c042818\" data-id=\"c042818\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c15ba69 elementor-widget elementor-widget-heading\" data-id=\"c15ba69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Share<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da1a43b\" data-id=\"da1a43b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e0fcf elementor-widget elementor-widget-droit-share_Buttons\" data-id=\"61e0fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"droit-share_Buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"dl_social_icon dl_social_ixon_style_1 droit-share-buttons-wrapper\">\r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-e3198d2 facebook\" data-item=\"1\" data-social=\"facebook\" href=\"#\"> \r\n            <i class=\"fab fa-facebook\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-cd482ba linkedin\" data-item=\"2\" data-social=\"linkedin\" href=\"#\"> \r\n            <i class=\"fab fa-linkedin\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-8367d9a twitter\" data-item=\"3\" data-social=\"twitter\" href=\"#\"> \r\n            <i class=\"fab fa-twitter-square\"><\/i> \r\n                    <\/a>\r\n            \r\n                 <a class=\"dl_social_btn droit-share-icon elementor-repeater-item-b75f99b whatsapp\" data-item=\"4\" data-social=\"whatsapp\" href=\"#\"> \r\n            <i class=\"fab fa-whatsapp-square\"><\/i> \r\n                    <\/a>\r\n            \r\n            <\/div>\r\n  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Meta has announced that starting July 1, 2025, the WhatsApp Business Platform will transition to a per-message billing model, replacing the current conversation-based pricing. This major change will simplify billing for businesses, align WhatsApp with industry standards, and offer greater flexibility and transparency in managing message costs.<\/p>\n","protected":false},"author":223200286,"featured_media":30193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1],"tags":[],"class_list":["post-30173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010WhatsApp Pricing Update\u3011New Per-Message Billing Model Effective July 1, 2025 - Chatalog<\/title>\n<meta name=\"description\" content=\"Meta has announced that starting July 1, 2025, the WhatsApp Business Platform will transition to a per-message billing model, replacing the current conversation-based pricing. This major change will simplify billing for businesses, align WhatsApp with industry standards, and offer greater flexibility and transparency in managing message costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/chatalog.ai\/en\/blog\/\u3010whatsapp-pricing-update\u3011new-per-message-billing-model-effective-july-1-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010WhatsApp Pricing Update\u3011New Per-Message Billing Model Effective July 1, 2025\" \/>\n<meta property=\"og:description\" content=\"Meta has announced that starting July 1, 2025, the WhatsApp Business Platform will transition to a per-message billing model, replacing the current conversation-based pricing. 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See the key WhatsApp API features and best practices.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/03\/whatsapp-business-api-guide.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/03\/whatsapp-business-api-guide.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/03\/whatsapp-business-api-guide.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/03\/whatsapp-business-api-guide.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/03\/whatsapp-business-api-guide.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":27012,"url":"https:\/\/chatalog.ai\/en\/blog\/whatsapp-business-api-2023-%e6%95%99%e5%ad%b8%e5%85%a8%e6%94%bb%e7%95%a5\/","url_meta":{"origin":30173,"position":4},"title":"WhatsApp Business API 2023 Tutorial Guide","author":"alwinchoi","date":"August 18, 2023","format":false,"excerpt":"WhatsApp Business API (WhatsApp Business Account API) enables companies to communicate with a large number of customers with ease, and automates customer services to provide comprehensive, personalized services. It includes more functions catered to enterprises and businesses than a WhatsApp Business Account.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"WhatsApp Business API Features (EN)","src":"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/08\/WhatsApp-Business-API-Features-EN.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/08\/WhatsApp-Business-API-Features-EN.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/08\/WhatsApp-Business-API-Features-EN.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/08\/WhatsApp-Business-API-Features-EN.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/chatalog.ai\/wp-content\/uploads\/2023\/08\/WhatsApp-Business-API-Features-EN.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":19034,"url":"https:\/\/chatalog.ai\/en\/blog\/whatsapp-business-api-pricing\/","url_meta":{"origin":30173,"position":5},"title":"WhatsApp Business API Pricing 2023: The Ultimate Guide","author":"jenniferfanss","date":"March 2, 2023","format":false,"excerpt":"WhatsApp Business API pricing models have some changes in 2023. 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