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What is WhatsApp Blue Tick Authentication?
WhatsApp’s Blue Tick Verification is a prominent verification badge that appears next to the business name, assuring users that the WhatsApp account is official and trustworthy.
Why should businesses apply for WhatsApp Bluetick certification?
Obtaining WhatsApp Blue Tick certification has multiple benefits for businesses and can increase customer trust. Specific advantages include:
- Improve corporate credibility: Designed specifically for businesses using WhatsApp Business and WhatsApp Business API, BlueTick Certification can significantly increase business trust.
- Create brand consistency: As Meta’s apps, like Facebook and Instagram, move to Bluetick certification, businesses can maintain a consistent brand presence across all platforms.
- Improve brand trust and authenticity: Bluetick certification signals that the brand interacting with customers is authentic, further enhancing customers’ sense of trust.
The difference between blue tick and green tick certification
The difference between blue tick and green tick mainly lies in the color, but its core function has not changed and still ensures the authenticity of the enterprise.
Why choose chatalog.ai to apply?
Applying for WhatsApp Blue Tick certification through chatalog.ai simplifies the process and increases your chances of success. We provide comprehensive guidance and support to help companies complete their applications easily. Here’s why we can help you successfully achieve certification:
- Professional services: Our team specializes in helping businesses navigate the WhatsApp certification process, providing customized advice and support.
- Efficient process: chatalog.ai streamlines the application steps so that companies don’t have to worry about cumbersome procedures.
- Continue to follow up: We will continue to pay attention to the application process, provide timely updates and help you further optimize your application materials.
Who can apply for WhatsApp Bluetick certification?
Any business using the WhatsApp Business API can apply for free, subject to the following requirements:
- Complete the settings of WhatsApp API and bind it to the contact number.
- Meta business accounts must be verified.
- Display names are reviewed and relevant to the brand.
- Enable two-step verification for your phone number.
- Have some media exposure, such as at least three non-advertising pieces of content.
- Be 18 years or older and do not hold a valid WhatsApp Business Premium subscription.
- Must be located in a region that supports Meta Verified for WhatsApp, including Hong Kong, Taiwan, India, Colombia, Brazil, and Indonesia
How to apply for WhatsApp Bluetick certification through chatalog.ai?
- In Meta Business Manager, go to Business Settings -> WhatsApp Account -> WhatsApp Admin.
- Select Phone Number in Account Tools.
- View your WhatsApp account details and click “Settings” to continue.
- Fill in the required information in detail and submit your application.
- You can check the review status of your application after submission. It usually takes 2-4 working days to know whether the certification has been obtained.
How to improve business conversion rate?
Through chatalog.ai’s WhatsApp Business API, businesses can increase conversion rates in a variety of ways, such as:
1. Send broadcast messages to multiple contacts to reach a wider customer base
Currently, the Personal and WhatsApp Business versions only allow users to send broadcast messages to up to 256 contacts. However, WhatsApp Business API users can send template messages (Bulk WhatsApp Message) to at least 1,000 customer groups through paid services. This enables businesses to effectively interact with more customers in the shortest possible time.
2. Create automatic chatbots to optimize customer service processes and improve efficiency
One of the unique features of the WhatsApp Business API is that it allows businesses to create their own automated chatbots (Chatbots). Enterprises only need to enter some frequently asked questions and their answers into the database, and the chatbot can automatically answer these repetitive questions, thereby reducing the pressure on frontline customer service personnel. If you encounter a problem that the chatbot cannot solve, the system can transfer the conversation to a real person customer service, which can more effectively concentrate manpower on complex cases. It not only simplifies the customer service process, but also reduces the customer’s waiting time, achieving a win-win effect.
3. Supports simultaneous login by multiple people and multiple devices to improve customer service quality.
The WhatsApp Business API supports simultaneous multi-person login and team collaboration to assign replies, eliminating the limitation on the number of devices in WhatsApp Business. Businesses using WhatsApp Business often only have one phone and one computer to respond to customers, which can cause great inconvenience when facing high customer traffic.
However, once a business has successfully signed up for the WhatsApp Business API, it can be integrated into a more comprehensive third-party platform, such as chatalog.ai’s one-stop conversational messaging platform. In this way, team members can log in to the account at the same time to handle customer inquiries, achieving more efficient communication and coordination within customer service, and significantly improving the efficiency and quality of customer service. This not only provides enterprises with a better customer experience, but also injects strong support into the development of the enterprise itself.
4. Integrate with third-party systems to automate daily business operations.
In addition, the WhatsApp Business API can be integrated with a variety of third-party systems to make various systems in daily operations more coherent, smooth and automated. For example, for online store owners using Shopify, Salesforce or WooCommerce, after connecting chatalog.ai with the Shopify system, the system can automatically send WhatsApp notifications to customers who have not yet placed an order, prompting them to return to the online store to continue shopping! In addition, chatalog.ai can also be integrated with Google Spreadsheet, allowing customers to self-register for appointments at any time through automated functions, and the entered information will be automatically stored in Google Sheets. This data can then be linked through Google Sheets and chatalog.ai’s broadcast function to easily and efficiently send relevant information in bulk.
5. Send interactive messages
The WhatsApp Business API allows businesses to send interactive messages with buttons to their customers. When customers receive these messages, they only need to select their favorite answer from several options and perform specific actions with a tap, or send a reply through a button without having to type the message word by word. This is more time-saving and convenient and helps increase the interaction rate between the company and its customers.
However, businesses must successfully apply for the WhatsApp Business API to send interactive messages with buttons.
6. “Blue Tick Certified” logo for WhatsApp Business API
The “blue tick certified” mark indicates that the user is a brand officially certified by WhatsApp. This not only enhances the credibility of the brand, but also strengthens customers’ trust in the brand, further enhancing the brand’s advantage.
FAQ
No. The function of blue tick certification is the same as that of green tick.
The entire process generally takes several weeks, and the specific time depends on the completeness of the data and the efficiency of the review.
Green Tick will automatically convert to Blue Tick certification without any additional action.
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