• AI Writing Tool ChatGPT Integrated into Chatalog! How To Use?

    AI Writing Tool ChatGPT Integrated into Chatalog! How To Use?

    In recent years, the development of artificial intelligence (AI) technology has gradually begun to affect and change our lives, and the rise of AI writing technology has also brought about earth-shaking changes in the field of content creation. Now, more and more businesses and websites have begun to use AI writing technology to improve productivity and create better content.

    AI one-click article creation has become a convenient and efficient way of writing. In addition to being a very good writing assistant for some companies that need a lot of writing, AI writing tools can also help marketing teams create copywriting, as well as send and reply to customers’ messages.

    We are pleased to announce that the latest integration of ChatGPT AI content creation technology on the Chatalog business messaging platform allows users to easily create different content for WhatsApp messages. 

    In today’s digital world, WhatsApp has become one of the main ways of daily communication. Therefore, to meet users’ needs, our software, combined with ChatGPT AI writing technology, allows users to easily create various types of WhatsApp messages, including promotional messages, customer service messages, product or service inquiry messages, and more. Whether you are an enterprise or an individual user, our platform can help you improve efficiency, save time, and to ensure the content’s quality and accuracy.

    Next, let us understand how customers can use the latest ChatGPT AI function on the Chatalog platform and what effect customers can achieve through this function.

    What is AI Writing?

    AI writing uses machine learning and natural language processing techniques to enable robots to automatically generate articles, news, product descriptions, and other types of content. This technology can make content creation faster, more precise, and more efficient, while reducing labor costs and increasing productivity.

    The development of AI writing technology has made content creation more intelligent, but it also faces the challenges of quality control and technical limitations. At present, AI writing technology cannot completely replace the role of human editors and proofreaders. Therefore, future developments will require further technological improvements to ensure the quality of the content produced.

    Benefits of AI Writing Tool

    One of the benefits of using an AI writing tool to create articles with just one click is that it can save a lot of time and labor costs. Many corporate teams can now leverage AI to create different types of articles, including marketing text and articles. When creating marketing text and articles, AI can save company teams a lot of time and cost while delivering high-quality content.

    AI Writing Tools Example

    There are many AI writing tools on the market today. Here are a few of the more well-known ones:

    These tools can help users automatically generate articles and content, increase productivity and create better content. However, when using these tools, you need to pay attention to issues such as quality control and technical limitations. The resources learned by AI may not necessarily be the latest information, and their non-English writing skills are still in the training process to write fluent sentences and paragraphs. So the content quality of non-English ones created by native speakers is much higher. Therefore, after using AI writing tools, manual proofreading is a must so as to ensure the quality and accuracy of the content.

    Advantages of Using AI Writing Tools

    The rise of AI writing technology has brought about earth-shaking changes in content creation. This technology can make content creation faster, more precise, and more efficient while reducing labor costs and increasing productivity. Here are some of the benefits of AI writing tools.

    Increase Productivity

    Using AI writing technology can automatically generate a large amount of content, save time, greatly improve productivity, and reduce labor costs.

    Improve Content Quality

    AI writing technology can ensure consistency and accuracy of content quality. It can automatically generate some basic content, such as product descriptions and news reports, reducing the possibility of human oversight and error.

    Improve User Experience

    The use of AI writing technology can make content creation more intelligent and more in line with users’ needs. It can automatically generate corresponding content according to the user’s search keywords and browsing history to improve user experience.

    AI-Generated Marketing Copy

    How to create marketing copywriting through an AI writing tool? Marketing copywriting is one of the important means of a company’s publication, which can convey the core value and product features of the company to the public. Using AI writing technology can make marketing content more intelligent and personalized, thereby improving the effect and value of copywriting.

    To use AI to write different types of articles, you first need to choose a good AI writing tool. There are many excellent AI writing tools on the market, including Chatalog’s ChatGPT writing tool, which allow you to quickly create high-quality articles.

    First, writing AI marketing copy requires companies to identify your target audience and marketing goals. The target audience refers to the readers of the copywriting. The marketing goal refers to the goals the company hopes to achieve, such as increasing sales and improving brand awareness. After determining your target audience and marketing goals, choose your content and style according to this target audience. For example, when creating marketing texts for young people, you can use a more relaxed and lively tone and style to better attract young people’s attention.

    Second, enter relevant keywords and prompts, and let the AI tool automatically generate copywriting. AI writing tools can automatically generate the corresponding copywriting based on keywords and prompts. They can also make personalized adjustments for different target audiences and marketing goals. AI writing technology can greatly improve productivity and save time and labor costs.

    However, issues such as quality control and technical limitations require attention to ensure the quality of the marketing copy produced. There are still some technical limitations in AI writing technology, such as the inability to handle more complex texts and expressions. Therefore, when using AI writing technology, necessary editing and proofreading of the generated content are required to ensure the quality and accuracy of the copywriting.

    Finally, marketing copy can be published, tested, and analyzed to understand its effectiveness and value. Using AI writing technology can make marketing copywriting more personalized and targeted. In the future, with the continuous development of AI technology, AI writing technology will also play an increasingly important role in the marketing field. Therefore, learning and mastering AI writing technology has become a necessary skill for marketers.

    Chatalog & ChatGPT

    Chatalog is a business messaging communication software that integrates WhatsApp, Facebook Messenger, and Instagram DM on one platform, allowing the teams to respond to customer inquiries without jumping to each communication channel.

    Now, our software has integrated with the AI writing tool ChatGPT to provide our users with a more efficient writing experience.

    AI can learn the company’s customer service resources

    First, you can upload various documents through our software, such as FAQs, product information, etc. ChatGPT will automatically learn relevant information based on these documents and create articles according to your needs. This not only saves you time and effort but also ensures the quality and consistency of your articles.

    AI can learn from the company’s online resources

    In addition, you can also let ChatGPT automatically learn related content by uploading website URL links, such as terms and conditions, etc. In this way, ChatGPT can better understand your products and services, thereby helping you create more professional and precise articles.

    Try Chatalog AI’s chatbot capabilities

    Finally, you can try using our Chatbot feature to answer questions. ChatGPT can automatically learn the questions and needs of your customers, and then create relevant content to respond. This way, customers will gain a better understanding of your products and services, which helps increase customer satisfaction and loyalty.

    Chatalog’s AI authoring example

    No matter what type of article you need to create, the Chatalog platform and ChatGPT can help you do it easily. Here are some common article types and examples of how to author them with ChatGPT:

    Instagram/Facebook posts:

    Businesses can upload product photos, product descriptions, and other information to let ChatGPT automatically learn relevant content and create posts that match your brand style.

    Discounts or offers:

    Merchants can simply list which products or services offer discounts, how big the discounts are, and how to obtain discounts. Our AI writing tool will then generate the discount message copy for businesses to send out.

    Success stories or customer testimonials:

    Users can write content highlights on the Testimonial template we provide, such as customer information and customer background. Then choose a suitable tone, and you can get a testimonial on the platform.

    No matter what article you need to create, our platform and ChatGPT can help you finish the tasks easily. Moreover, our services are not limited to Traditional Chinese but can also support multiple languages, including English, Simplified Chinese, and even Cantonese content. So, no matter where you are, you can easily create high-quality, attractive articles.

    Try Chatalog now and experience the difference ChatGPT brings to your writing experience!

    AI Writing Tools: Summary

    The rise of AI writing technology has made content creation more intelligent, improving productivity and content quality and, at the same time, improving user experience. However, the application of AI writing technology still requires the assistance of human editors and proofreaders to ensure the quality of the content produced.

    Chatalog is integrated with ChatGPT, and now users can use the AI writing function on the Chatalog platform to enjoy the convenience brought by AI. This brand-new feature can not only improve writing efficiency but also generate high-quality articles, helping users create better content. ChatGPT AI writing tool has powerful natural language processing technology, which can easily generate various types of text, including social media posts, promotional messages of discounts and customer testimonials, etc. 

    Try Chatalog now to experience the magic of ChatGPT AI writing, and let your marketing copywriting go to the next level!

    AI Writing Tools: FAQs

    AI writing technology uses machine learning and natural language processing techniques to allow bots to automatically generate articles, news, product descriptions, and other types of content. It can automatically generate corresponding copywriting based on keywords and prompts and make personalized adjustments for different target audiences and marketing goals.

    Using AI writing techniques requires attention to issues such as quality control and technical limitations to ensure the quality of the content produced.

    Additionally, you need to identify your target audience and marketing goals, choose an AI writing tool that is capable of natural language processing, and do the necessary editing and proofreading afterward.

    Quality control of AI writing techniques remains a challenge. Nowadays, AI writing technology cannot completely replace the role of human editing and proofreading, and there are some technical limitations, such as the inability to handle more complex expressions.

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  • WhatsApp Broadcast: WhatsApp Mass Message Sending Guide

    WhatsApp Broadcast: WhatsApp Mass Message Sending Guide

    WhatsApp broadcast is an effective tool for businesses to reach their target audience quickly and efficiently. With its capacity to transmit multiple messages in one go, WhatsApp broadcast can help you save time while effectively conveying your message. Whether you use WhatsApp Business or WhatsApp Business API account, understanding how to create broadcast lists and optimize broadcasts for maximum impact will give your business the edge over competitors. 

    Learn more about creating broadcast lists, sending messages on both platforms, analyzing results from broadcasts, and optimizing them for maximum effect with our guide.

    What is WhatsApp Broadcast?

    WhatsApp broadcast is a convenient way for business accounts to simultaneously send mass messages to multiple contacts. Organizations can efficiently communicate with each client group in a single message. With the broadcast feature on WhatsApp Business or WhatsApp Business API channel, companies can easily reach many people in just one click.

    A key benefit of using WhatsApp broadcast is its ability to target specific audiences with tailored messages. This makes it easier for businesses to personalize their communications and build customer relationships through relevant content. 

    Additionally, because it uses end-to-end encryption technology, your messages are secure and private when sent via the broadcasting feature.

    When sending a broadcast message on WhatsApp Business or the WhatsApp Business API platform, you can send several types of messages. 

    For example, only texts, images, videos, audio files, documents like PDFs, links to websites, location information, contact cards containing names and phone numbers, as well as calendar events like reminders or appointments. 

    Different available types of content allow businesses to create engaging campaigns to resonate with their audience while providing valuable information about the products or services they offer.

    Broadcasts are sent directly from the sender’s device rather than through an external server, making delivery times much faster than traditional email marketing campaigns, which often take hours (or even days) to reach recipients’ inboxes due to spam filters blocking them along the way.

    As such, this makes broadcasting ideal for time-sensitive announcements such as product launches or limited-time offers where speed is essential to maximize impact on potential buyers who may miss out if not informed promptly enough.

    With the right strategies, the broadcasting feature on WhatsApp can be a powerful addition to any SMB’s marketing arsenal. Now let us look at how you can create your WhatsApp broadcast list.

    How to Create a WhatsApp Broadcast List

    Creating a WhatsApp “Broadcast List” is an essential part of any successful marketing campaign. By constructing a list tailored to those likely to interact with your messages, you can maximize the impact of your marketing efforts. To create an effective broadcast list, follow this step-by-step guide for managing it efficiently.

    Step 1: Collect Contact Details

    Collect and verify contact details from various sources such as customer databases, email lists, social media followers, etc. Before adding contacts to your list, ensure their information is accurate and up-to-date.

    Step 2: Segment Your List

    Once you have collected your contacts, it’s time to segment them into different groups based on their interests or demographics (age, gender, location). This will help you send more relevant messages and increase engagement rates.

    If you send broadcast messages through WhatsApp Business app, you can create broadcast lists with up to 256 people in each list, allowing you to send personalized messages quickly and easily. 

    To create a broadcast list, open the app and go to “Settings” > “Broadcast Lists”. Here, you will be able to name your list and add contacts from your address book or by manually entering phone numbers. Once you have added all the desired contacts, tap on the “Create List” button and your broadcast list will be ready.

    Step 3: Create Automated Messages

    Now that you have segmented your list into different categories, create automated messages for each group tailored specifically for them. This could include welcome messages when someone joins the broadcast list or reminders about upcoming events or promotions they may be interested in.

    However, certain stipulations must be observed when broadcasting via WhatsApp Business. These restrictions include avoiding any promotional materials or advertisements not related to the product/service being offered by the business; excluding links that do not direct back to official websites; and abstaining from sending images containing nudity or graphic violence which would contravene WhatsApp’s terms of service if included in broadcasts sent out through its platform.

    The lack of automation support within the app presents a major roadblock for businesses to streamline certain processes, such as follow-up messages after purchase or personalized marketing campaigns targeted towards specific segments of their audience base. This would likely be beneficial in terms of fostering engagement and boosting sales conversions without needing to dedicate additional resources to it on a daily basis.

    Tips For Building An Effective List

    Broadcasting via WhatsApp Business is a great way to stay in touch with your customers and foster connections. Below are some of the tips for building an effective broadcast list.

    • Use keywords throughout your messaging campaigns so that potential customers know what they’re signing up for when they join the broadcast list.
    • Personalize each message by addressing recipients by name.
    • Utilize A/B testing techniques to determine which type of content resonates best with each audience.
    • Encourage feedback from subscribers so that you can better understand their needs and preferences.

    Moving on, let’s look at how you can send broadcast messages using the WhatsApp Business API platform. 

    Limitations of WhatsApp Business App to Broadcast Messages

    Limitations of using the WhatsApp Business app to broadcast messages are as the following. 

    • Time Consumption: Manually forwarding messages to each customer group is time-consuming and labor-intensive. It’s also difficult to track which customers have received the message and which ones haven’t.
    • Broadcast List Size Limitation: Even with Broadcast Lists, only up to 256 people can receive a single broadcast at any given time. This means businesses must create multiple lists for larger customer bases, resulting in even more manual work for employees responsible for managing these lists.
    • Employee Burnout Risk: Replying individually to hundreds or thousands of customers via WhatsApp can quickly become overwhelming for employees and lead them to burnout from having too much on their plate. Additionally, it can take away from other tasks they should focus on, such as providing quality customer service or developing new products and services.
    • Inadequate Automation Support: The lack of automation support within the app makes it hard for businesses to automate certain processes, such as follow-up messages after purchase or personalized marketing campaigns targeted towards specific segments of their audience base. These follow-up messages would help increase engagement and sales conversions significantly over time without needing additional resources invested into it manually every day.

    Solution: Send WhatsApp Broadcast Messages With API

    Before using WhatsApp Business API’s broadcasting feature, businesses must apply for a WAB API account through a verified Business Solution Provider. You can apply it via Chatalog to reduce the application barriers. Once approved, businesses can use the API to send messages to their customers on a larger scale.

    With the WhatsApp Business API, small and medium business owners can send broadcast messages to their customers efficiently and effectively. The API allows businesses to connect with customers on a more personal level by enabling them to send customized, relevant messages. This increases customer satisfaction and helps build trust between businesses and their customers.

    Opt-in

    To ensure that customers receive only the content they want, users must opt in before they can receive broadcast messages from your business. This ensures that each message is tailored specifically to each customer’s needs or interests.

    Authentication

    Applying for authentication through WhatsApp will help establish trust with new and existing customers as it verifies your company name with a “Green Tick” beside it when people search for you online.

    Business Profile

    When people click on your business account, they can quickly see all of the essential information about your company, such as branch addresses, service hours, website links etc., making it easier for them to contact you if needed.

    How to Send a Broadcast Message on WhatsApp Business API

    The WhatsApp Business API allows businesses to build custom solutions for sending automated messages, such as notifications or reminders.

    The WhatsApp Business API provides more advanced features than available through the Business app alone. The API permits the configuration of automated notifications based on predetermined criteria, such as when a purchase is made. Additionally, there are powerful analytics tools included which let you track how many people opened or clicked through from your broadcasts so that you can optimize future campaigns accordingly.

    Using Chatalog to Send WhatsApp Business API Broadcast

    Chatalog’s intuitive user interface helps businesses easily create and manage broadcast campaigns. Users can create personalized messages tailored to their customers’ needs and interests with just a few clicks. 

    Our platform allows you to track performance metrics like open rates so that you know how well your campaigns are performing in real time.

    What are the Benefits of Using Chatalog for Your Campaigns?

    Using Chatalog for broadcasting messages has several benefits. For example, increased efficiency (no need for manual copypasting), improved engagement (personalized content), better ROI (trackable performance metrics) and enhanced security (messages go through the official API). 

    Moreover, if needed, our team of experts will assist in every step of creating successful campaigns so that businesses get maximum results out of their efforts.

    WAB vs WAB API Broadcast Comparison Table

    Feature

    WhatsApp Business Broadcast

    WhatsApp Business API Broadcast

    Recipients

    Up to 256

    Large number

    Automation

    No

    Yes

    Chatbots

    No

    Yes

    Integration with third-party software

    No

    Yes

    Application process

    N/A

    Rigorous

    Analyzing Results from Your Broadcasts

    Measuring performance of your broadcasts is essential to understanding the success of your messaging campaigns. 

    Assessing metrics such as open rates, click-throughs and user interaction can help you ascertain what is most effective for your company and intended audience. By tracking these performance indicators over time, you can identify trends in user behavior and optimize future broadcasts accordingly. 

    Identifying areas for improvement requires analyzing both successes and failures from past broadcasts. It is essential to pinpoint any issues that hampered success or caused problems with earlier transmissions before relaying new messages. 

    Moreover, look at any patterns that emerge from successful broadcasts: what type of content was used? What tone did it take? How was the CTA phrased? Answering these questions will help guide future efforts towards greater success.

    Assessing the effects of your transmissions is a crucial move for guaranteeing that you are connecting with and captivating your intended interest group. By optimizing your broadcasts for maximum impact, you can increase open and click-through rates while also crafting content to reach a larger audience.

    Optimizing Your Broadcasts for Maximum Impact

    When optimizing your WhatsApp broadcasts for maximum impact, you can use several strategies and tips. 

    Crafting interesting material is key to captivating your desired viewers and sustaining their attention. This includes using visuals such as images, videos, or GIFs, utilizing storytelling techniques, writing short and concise messages that get straight to the point, and creating interactive elements like polls or quizzes. 

    Reaching your target audience is another important factor in optimizing your broadcasts. You should research their interests and preferences to craft messages tailored specifically for them. You can divide users into distinct sections depending on their characteristics or habits to send more appropriate messages that will be better received by each group. You may even want to consider setting up automated campaigns with scheduled delivery times based on user engagement data from previous campaigns.

    Conclusion

    WhatsApp broadcast is a powerful tool for small and medium businesses to reach their customers quickly and effectively. By understanding how to create broadcast lists, send messages on both the Business and API versions of WhatsApp, analyze results from broadcasts, and optimize them for maximum impact with advanced techniques like perplexity randomness, you can ensure your business’s message effectively reaches its intended audience. 

    With this knowledge about WhatsApp broadcasts, you can now take advantage of this incredible communication channel.

    Unify your business messaging with Chatalog and reach more customers quickly. With our powerful business messaging platform, you can easily send messages across WhatsApp, Instagram DM, and Facebook Messenger for maximum impact.

    WhatsApp Broadcast FAQs

    WhatsApp broadcast can be a beneficial resource for small and medium enterprises, as it allows them to quickly transmit applicable communications to their desired audience. It enables businesses to send out mass notifications or other updates cost-effectively.

    Furthermore, WhatsApp broadcast offers a higher degree of personalization than traditional marketing methods such as email newsletters or SMS campaigns. It allows businesses to segment their audiences based on criteria like location and interests. As such, WhatsApp broadcasts can effectively engage customers while keeping costs low.

    Yes, sending broadcasts on WhatsApp Business and WhatsApp Business API platforms is safe. WhatsApp uses end-to-end encryption to ensure that messages are only visible to the intended recipient and not intercepted by any third party. 

    The maximum number of people you can broadcast on WhatsApp Business per day is 256. However, WhatsApp Business API does not have the limitation of the number of recipients. 

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  • WhatsApp Multiple Login & Device: Step-by-Step Guide (2023)

    WhatsApp Multiple Login & Device: Step-by-Step Guide (2023)

    Are you having trouble managing your team’s sales, support, and marketing on WhatsApp Business? Juggling multiple devices and accounts can be a hassle, but don’t worry – we’ve got you covered.

    In this post, we provide a step-by-step guide to using multiple login and device options on WhatsApp Business in 2023.

    At Chatalog, we can help you solve all your problems related to multiple logins on WhatsApp Business. We cover everything from setting up multiple-user login to exploring the WhatsApp Business API multiple login feature.

    Read on as we uncover tips and tricks to make the most of your WhatsApp Business Multiple Login Setup.

    WhatsApp Business Multiple Users: Different Business Sizes

    Business Size

    WhatsApp Solution

    Devices per Number

    Features

    Sole Proprietors

    WhatsApp Business App

    Up to 4 linked devices

    Automated messages

    Small and Medium Business (SMBs)

    WhatsApp Business API

    Unlimited

    Advanced automation rules, message templates, and more AI features via Chatalog platform.

    For Sole Proprietors

    If you’re a sole proprietor, the WhatsApp Business App is enough to cover your needs. It allows you to use 1 number on up to 4 linked devices for free at the same time. This way, you can easily manage customer conversations from any device without switching back and forth. The help of automated messages, also helps in reducing response time for customers’ queries.

    For Small Business

    Small businesses need more than just a single-user app like WhatsApp Business App as they grow bigger with more team members handling customer service or sales inquiries. 

    For such cases, WhatsApp offers its API solution, which provides access to unlimited devices per number so that multiple agents can handle customer queries simultaneously while still keeping track of each conversation through their own accounts.

    Furthermore, advanced features like automation rules and message templates make it easier for teams to work efficiently without missing out on important details from customers’ requests or orders.

    For Medium-Sized Companies

    Medium-sized companies require a much more comprehensive platform due to the sheer volume of daily interactions with their customers. 

    The WhatsApp Business API grants them access to multiple devices per number. Each agent has a dedicated account and can participate in conversations without confusion or miscommunication among team members. 

    Furthermore, automated responses are available when using Chatalog’s WhatsApp Business API solution. It guarantees no query goes unanswered while saving time by providing rapid answers instead of waiting hours or days before getting an answer from an actual person behind the keyboard.

    Benefits of Using Multiple Logins

    Here are the benefits of having multiple access points on your WhatsApp Business account:

    • Prompt customer service
    • Quick response to all queries
    • Ability to assign different agents to manage each customer message
    • Separate accounts for specific tasks or departments
    • Better tracking of performance metrics such as response times and customer satisfaction ratings
    • Easy access for businesses with larger teams from multiple locations or devices at once, with no more sharing of passwords.

    WhatsApp Business Multiple Users

    It’s easy to link devices and get started with multiple users using the WhatsApp Business App.

    Trick 1：Setting up for multiple devices on WhatsApp Business App

    The new setting – “WhatsApp Business Multi-Device” allows both Android and iOS users to log in to their WhatsApp Business account with at most 4 devices at the same time. Users are no longer restricted to only one computer or mobile device. Read below to find out how!

    How to allow multiple users to use WhatsApp Business on your devices? To do so, you’ll need to have the latest version of the app installed on your phone first. Then follow the steps below to login WhatsApp Business via different devices.


    iOS

    After opening WhatsApp Business,

    Step 1: Click “Setting” at the bottom right corner > Linked Devices

    Step 2: Click “Link a Device” > Scan the QR on other devices that you want to link.


    Android

    Click the icon on the top right corner upon opening WhatsApp Business.

    Step 1: Click “Linked devices”.

    Step 2: Scan the QR on other devices that you want to link.

    Restrictions on WhatsApp Business Multi-Device

    WhatsApp Business Multi-Device only supports at most 4 devices for simultaneous log-in, which may not help to cater for a huge number of client messages.

    In addition, other restrictions include not being able to delete conversations on linked devices and making lists of broadcasts.

    If businesses are looking for effective management of their WhatsApp Business accounts, WhatsApp Business API (an advanced version of WhatsApp Business) will enable businesses to enjoy unlimited numbers of linked devices with premium functions to explore.

    Trick 2：Using WhatsApp Business API

    Other than “WhatsApp Business Multi-Device”, businesses can now also employ WhatsApp Business API (an advanced version of WhatsApp Business). Through applying for premium WhatsApp Business services from service providers. With WhatsApp Business API, users enjoy the privilege of using the same account with an unlimited number of devices, not to mention other advanced functions!

    The use of WhatsApp Business linked devices feature may seem convenient, however, they come with their own set of issues that businesses must be cognizant of before investing in them as a long-term solution. 

    For instance, when customers are transferred from one agent to another there is no way for the customer to know who they are conversing with which can cause confusion and dissatisfaction due to lack of context continuity between conversations. 

    It often leading up into poor customer service quality. This is something that will ultimately have detrimental effects on business opportunities down the line if the business not addressed promptly. 

    By switching over from linked devices onto API based solutions such as our platform which amalgamates instant messaging channels like WhatsApp, Instagram DM & Facebook Messenger under a single dashboard interface, making it easier for small businesses owners manage their communications across these platforms while guaranteeing customers have an uninterrupted conversation flow.

    Thus providing an improved customer experience overall – something paramount especially when progressing beyond micro-small size enterprises into medium sized ones rapidly without compromising service quality along the way.

    Exploring the WhatsApp Business API Multiple Login Feature

    The WhatsApp Business API is a powerful tool for small and medium business owners looking to leverage the power of multiple logins. This feature allows businesses to manage customer conversations from different accounts in one place, enabling them to respond quickly and efficiently.

    So what exactly is the WhatsApp Business API? 

    It’s an application programming interface (API) that enables developers to create applications that interact with the WhatsApp messaging platform. 

    With WhatsApp Business API, businesses can send messages, broadcast, receive notifications, track analytics, and more. All these features can be execute through their own custom-built app or integration.

    Managing Your Team with Multi-Agent WhatsApp for Sales, Support and Marketing on Chatalog

    Chatalog is a powerful business messaging platform that enables businesses to manage their teams more effectively with multi-agent WhatsApp for sales, support, and marketing.

    We specialize in providing a platform for small and medium-sized enterprises that want to manage multiple channels such as WhatsApp, Instagram DM, and Facebook Messenger on a single platform, enabling users to easily switch between different channels. Chatalog also makes it easier for employees to manage cross-platform customer conversations.

    Use Cases: How Customer Service, Marketing, and Sales Benefit From Using WhatsApp Business via Chatalog

    Customer Service

    For customer service teams, Chatalog is a great way to manage WhatsApp Business messages by using the chatbot and labeling functions. Chatalog can automatically assign conversations based on keywords among team members. No need to switch to an external chat platform when discussing inquiries with colleagues, it’s all done right within the thread. Businesses can also save time and energy by using quick replies for frequently asked questions, and measure response times, total conversations handled, and other metrics with ease.

    Marketing

    Chatalog makes it easy to set up click-to-WhatsApp ads that redirect people who click them directly into a conversation with your business. You can use this powerful tool as part of your digital marketing strategy in order to collect leads quickly and efficiently, plus your sales team will be notified whenever someone responds so they can pick up the conversation right away.

    Sales

    With Chatalog’s notifications system in place, your sales team will be able to pick up the leads immediately without worrying about missing out on potential customers. Sales manager can assign and route the lead and its conversation to a designated sales representative with just a click. Also, since everything is managed through WhatsApp Business API via Chatalog, there’s no need for additional software or hardware investments either.

    Managing your team with multi-agent WhatsApp for sales, support and marketing on Chatalog is a great way to increase efficiency and customer satisfaction.

    Tips and Tricks to Make the Most Out of Your WhatsApp Business Multiple Login Setup

    If you want to get the most out of your WhatsApp Business with multiple log-ins, there are many ways to do it. Here are some techniques you can try:

    • Use templates and bots to automate responses and save time when interacting with customers.
    • Broadcast messages to reach a wider audience at once.
    • Track performance and engagement metrics with Chatalog’s Multi-Agent feature to better understand how users interact with your business on WhatsApp Business.

    WhatsApp Multiple Device: Conclusion

    With WhatsApp multi-login solutions, you are able to manage multiple conversations from one platform, allowing you to respond quickly and effectively. 

    Additionally, leveraging the WhatsApp Business API allows you to automate responses with templates and bots and broadcast messages to reach a wider audience. Utilizing analytics tools such as Chatalog will also help you track performance and engagement in order to make better decisions about how best to use this powerful tool.

    With AI integration, businesses can expect to provide personalized customer experiences, while automated scheduling and broadcasting capabilities will enable them to easily streamline their workflow. 

    Unify your messaging channels and improve customer engagement with Chatalog’s business messaging platform. You can streamline communication by enabling multiple logins across WhatsApp, Instagram DM, and Facebook Messenger.

    FAQs

    Yes, WhatsApp Business can be used by multiple users on different devices. The app allows for up to 4 devices to be connected to the same account simultaneously. This is especially useful for small and mid-sized businesses with multiple employees who need to access the WhatsApp Business account.

    Yes, business users can use a business messaging platform like Chatalog to access WhatsApp Business API which allows multiple users to login to the WhatsApp Business account. This allows businesses to manage their conversations with customers from one unified platform and provides access to additional features such as automated messages, analytics, customer support tools, and more. 

    Yes, you can use the same WhatsApp account on WhatsApp Business. However, you can only choose to use either one, meaning that you can transfer your WhatsApp number to WhatsApp Business but cannot use the same number on both apps.

    No, you cannot use WhatsApp on two phones with the same number. WhatsApp necessitates a one-of-a-kind telephone number for each device to be employed and will not permit multiple gadgets to log in simultaneously into the same account. Attempting to use the same number on multiple digital devices may result in account suspension. If you need multiple logins to your WhatsApp account, considering switching to WhatsApp Business.

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  • WhatsApp Business API 2023: The Latest Guide in Hong Kong

    WhatsApp Business API 2023: The Latest Guide in Hong Kong

    What is WhatsApp Business API?

    WhatsApp Business API is the upgraded business communication solution of WhatsApp. It offers advanced business features like automated broadcast messages, chatbot, and template messages. 

    WhatsApp Business API enables companies to send automated messages and notifications directly from their systems or websites. This includes personalized greetings, order confirmations, delivery updates, and more. 

    Additionally, it supports features such as quick replies and templates, making responding to customer inquiries faster and easier than ever. 

    Companies can also use the API’s integration capabilities to connect with other platforms like CRM systems or payment gateways for further automation opportunities.

    Key Features of WhatsApp Business API

    Below is the key feature list of WhatsApp Business API to help you understand how it can help you facilitate customer communication.

    Verified WhatsApp Business Accounts

    The green tick next to the brand name on the WhatsApp Business API account means that the company is officially certified by Facebook. It is a real business account representing the brand. Customers will also become more confident in communicating with the company and avoid scams. 

    With the WhatsApp Business API green tick verification applied, businesses can ensure authenticity and reliability for their customers. This helps build trust with potential customers and keeps your business from being banned on WhatsApp. 

    Many Chatalog customers prefer using WhatsApp Business API because of the green tick verification, as it helps businesses build a better brand image and strengthen the trust between customers and the business.

    WhatsApp Business API 綠剔認證

    Automated Messaging and Customer Support Tools

    The WhatsApp Business API allows SMBs to automate responding to customers quickly by using pre-defined templates. This makes it easier for them to provide timely customer service without manually responding each time.

    The API also includes features such as auto-replying when someone sends a message or setting up an automated welcome message when someone starts a conversation with your business on WhatsApp.

    Another great feature of the WhatsApp API is its ability to send automated responses based on keywords or phrases in incoming messages. This helps save even more time by eliminating manual labor from your workflow – allowing you to focus on other important tasks instead. You can customize these automated responses and set up triggers that automatically send notifications whenever certain criteria are met (such as an order being placed).

    Customizable Templates for Quick Replies

    With the WhatsApp Business API, SMBs can create custom templates that they can use to send out quick responses or personalized messages in bulk. These template messages can be used in broadcast messages. These templates are easy to set up and can be used across multiple conversations at once, making it much more efficient than typing out individual responses every time.

    Integration with Third-Party Platforms

    The WhatsApp Business API enables companies to integrate their existing systems with other third-party platforms like CRM software or eCommerce solutions. 

    This makes it possible for you to sync data between different systems to better manage customer relationships from one place while providing seamless communication experiences across all channels.

    Analytics

    Finally, the WhatsApp API also provides analytics about how customers interact with your business through its messaging service – giving you valuable insights into what works best for them and how they prefer communicating with companies like yours. This data can be used not only to improve customer experience but also to inform future marketing strategies.

    WhatsApp Business API offers a range of features to help businesses automate their messaging and customer support processes. Businesses can optimize communication strategies by utilizing these features for better engagement and customer experience.

    Benefits of Using WhatsApp Business API

    By using the WhatsApp Business API, businesses can streamline their communication processes while providing better customer service at lower costs. 

    Automated messages allow companies to respond quickly without needing additional staff dedicated solely to this purpose. Meanwhile, templates provide a convenient way of sending out common responses in just one click. 

    Furthermore, integrating third-party services into existing workflows helps save time by eliminating redundant tasks such as manually entering data into multiple systems or websites separately each time a transaction occurs.

    WhatsApp Business API provides businesses with a powerful tool to communicate with customers, automate customer support tasks, and integrate their services with third-party platforms. By understanding the key features of the API, businesses can maximize their growth potential.

    WhatsApp Business vs WhatsApp Business API

    Both WhatsApp Business and WhatsApp Business API offer a range of attractive business communication features, so choosing the right one can be difficult for small and medium businesses. Let’s see how they are different from each other. 

    First, WhatsApp Business App does not offer many of the features mentioned above, like verified WhatsApp business account (the green tick). There are also restrictions in using broadcast messages: 

    WhatsApp Business can send broadcast messages to up to 256 contacts in each broadcast list. However, businesses should ensure all the contacts in the broadcast list have saved your number to their address list. Otherwise, the broadcast messages can be marked as spam, and WhatsApp could probably ban your WhatsApp Business account.

    With WhatsApp Business API, businesses can send broadcast messages to all contacts. It helps remove the address book restrictions and makes the broadcasting easier than ever.

    As WhatsApp Business API offers more advanced features and flexibility, it’s worth considering that you create a WhatsApp Business API account for your business. 

    Next, we’ll go through a step-by-step tutorial on how to create a WhatsApp Business API account.

    How to Create a WhatsApp Business API Account?

    Creating a WhatsApp Business API account is easier than ever with Chatalog. Here’s how to get started:

    1. Sign up for an account on the Chatalog website and provide your business details, such as name, email address, and phone number.
    2. Once you have signed up for an account, you will be able to access the dashboard, where you can manage your settings and configure your WhatsApp Business accounts.

    3. Finally, you can start sending messages through our platform after connecting all your accounts. You’ll be able to track message delivery status in real time, send automated responses based on keywords or customer actions, and even set up chatbots for frequently asked questions.

    WhatsApp Business API for Business: Template Message

    Message Templates are pre-approved messages that start or reopen conversations after 24 hours from the contact’s last incoming message. These templates can be created in two ways: from the WhatsApp Business Solution Provider’s Console or through Chatalog.

    If businesses want to initiate the conversation, you must send the message template to the customers. Businesses can only send free-form messages after receiving replies from customers. 

    There are 2 forms, List Message and Reply Buttons, of interactive messages, which are only available on WhatsApp Business API. Each list message allows businesses to create up to 10 items while only 3 reply buttons can be displayed each time. 

    WhatsApp may reject submitted Message Templates for different reasons, so it’s important to follow best practices when creating them. However, it’s important not to overuse these templates as customers might mark them as spam which could affect your Template quality rating and status on Facebook Business Manager.


    WhatsApp Business API Pricing

    The WhatsApp Business API allows businesses to communicate easily with their customers. WhatsApp Business API’s pricing model charges the business per conversation, including all messages delivered within 24 hours. 

    The first 1,000 conversations are free, allowing your business to start building experiences your customers will love without worrying about costs right away. After the initial 1000 conversations, you’ll be charged for each conversation beyond that limit. For detailed rates of each region, please refer to the Converstaion-based Pricing Rate Cards.

    Starting from March 1, 2023, conversations will not be charged if customers message the business by clicking the call-to-action buttons on Ads or the Facebook page. And more importantly, the current free conversation window of messages from these entry points will be extended from 24 to 72 hours. 

    Also, more changes on the WhatsApp Business API pricing model will be effective from June 1, 2023. Here are some major changes as announced by Facebook:

    •  4 new conversation categories will be effective from June 1, 2023: 3 business-initiated conversation categories and 1 user-initiated conversation category. 
    • The cost per conversation will also be updated. 

    Now, let’s look at some best practices to maximize the use of WhatsApp Business API.

    Tips for Maximizing Your Results with WhatsApp Business API

    Using the WhatsApp Business API can help small and medium businesses streamline their customer support process, increase efficiency, and improve customer satisfaction. Here are some tips to maximize your results with this powerful tool.

    Personalize Your Messages Whenever Possible

    Personalizing your messages is key to ensuring that customers feel heard and appreciated. Use customer data, such as their name or purchase history, to craft tailored messages that will make them feel valued. This can be done via the Chatalog platform.

    Use Automation Tools to Streamline Your Workflow

    Automating certain tasks can save time and effort while improving accuracy. For example, you can use automated messages to welcome new customers or send follow-up reminders after a purchase. You can also set up automated responses for frequently asked questions so that customers get quick answers without waiting for a response from an agent.

    Leverage Templates to Send Quick Responses

    Pre-written templates allow you to respond quickly to common inquiries without manually typing out each message. This helps reduce the time spent on responding and ensures consistency in messaging across all channels. You can customize these templates with personalized greetings or details specific to each customer interaction.

    Monitor Performance Metrics Regularly

    Tracking key performance metrics, such as the broadcast messages’ response times, open rates, and click-through rates, will give you valuable insights into how your team is performing and what areas need improvement. With this data in hand, you’ll be able to make informed decisions about which strategies are working best and where adjustments may be needed to optimize your workflow further down the line.

    By following these best practices when using the WhatsApp Business API, you will reap the benefits of improved communication with customers while saving time and money in the long run.


    FAQs about Whatsapp Business API

    Is WhatsApp Business API free?

    Yes, WhatsApp Business API is free for all businesses, but message fees are charged per session. Each WhatsApp Business API account will receive 1,000 free conversations per month. For detailed pricing plans, please refer to the Conversation-Based Pricing. 

    Does WhatsApp Business have API?

    Yes, WhatsApp Business does have an API. It allows businesses to integrate their systems with the messaging platform and automate certain processes, such as sending notifications or customer service messages. The API also provides access to analytics data that can be used for marketing campaigns and other activities. It also enables developers to build custom applications on the platform, allowing them to create unique customer experiences. 

    Does WhatsApp Business API cost money?

    Yes, WhatsApp Business API does cost money. The pricing is based on the number of messages sent and received each month. It also depends on the country to which you are sending messages.

    How do I get WhatsApp Business API on WhatsApp?

    To get the WhatsApp Business API on WhatsApp, you must first register your business with the WhatsApp Business Solution Provider. Chatalog is one of the best platforms to register WhatsApp Business API. For detailed information, please contact us.


    WhatsApp Business API Conclusion

    The WhatsApp Business API gives small and medium business owners access to all of the features available on the WhatsApp Business Platform. Through Chatalog, adding this cutting-edge communication channel into your mix is easy, with no coding required.

    Businesses can create marketing campaigns using the WhatsApp API, send personalized messages, and connect directly with their customers and leads. You can use as many devices or phone numbers as needed so that scaling customer care and marketing communications are simple. Plus, it’s free for up to 1,000 messages each month. This makes it perfect for e-commerce stores, small businesses, or large enterprises.

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  • WhatsApp Business API Pricing 2023: The Ultimate Guide

    WhatsApp Business API Pricing 2023: The Ultimate Guide

    Are you a small or medium business owner looking to get the most out of your messaging channels in 2023? The WhatsApp Business API is an incredible tool that makes it easier for customers and clients to contact you. 

    But what about WhatsApp Business API pricing? What are the different models available, and how much will it cost for businesses? In this article, we’ll explore the pricing model offered by WhatsApp Business API and some tips on reducing costs when using their service. 

    So, let’s dive in!

    What is the WhatsApp Business API?

    The WhatsApp Business API is a messaging platform to help small and medium businesses (SMBs) communicate with their customers. It allows businesses to send broadcast messages, automate scheduled messages, and respond quickly to customer inquiries. WhatsApp API provides various features that make it easier for SMBs to manage customer communication efficiently.

    The WhatsApp Business API offers numerous advantages, including increased efficiency in customer communication management, faster response times, improved engagement rates, cost savings through automation, and access to analytics tools.

    What is a WhatsApp Partner / Business Solution Provider (BSP)?

    Before we dive into understanding how much it costs to use the WhatsApp Business API, let’s first understand who provides access to this service. A business cannot directly access WhatsApp APIs; instead, they must go through an intermediary called a “WhatsApp Partner” or “Business Solution Provider (BSP).” These BSPs are companies that host and manage your account on their servers and provide additional services such as analytics, support, etc., depending on which partner you choose. 

    WhatsApp Business API: Conversation-Based Pricing

    What Is Conversation-Based Pricing?

    Conversation-based pricing is a simple yet effective billing system designed specifically for SMBs who need access to multiple messaging platforms. With this pricing structure, businesses are charged per user- or business-initiated conversation in 24-hour increments that start when the first message from a business is delivered. This rate depends on the destination country and can be passed through third-party providers such as Chatalog.

    How Does It Work?

    The conversation-based pricing charges businesses only when they send messages to customers via WhatsApp Business API. A “conversation” consists of any interaction between a customer and business within 24 hours – whether either side initiates it doesn’t matter. The cost per message will depend on which country it’s being sent to, but generally, prices are very reasonable compared to other solutions available today.

    Benefits of Conversation-Based Pricing:

    There are several advantages associated with using the conversation-based billing system:

    • Flexibility: You’re only paying for what you use instead of committing yourself long term contracts or subscription fees;
    • Scalability: As your customer base grows, so too does your ability to communicate effectively without worrying about additional charges;
    • Simplicity: No more complex calculations or hidden fees – just straightforward conversations billed according to usage.

    At Chatalog, we believe that communication should be accessible and affordable regardless of size or budget constraints. So if you’re looking for an easy way to manage your messaging channels, give us a try today – we guarantee you won’t regret it.

    How Much Does It Cost To Use The WhatsApp Business App?

    Regarding the actual costs of using the Whatsapp Business App, there are two main components – hosting fees charged by BSPs and usage fees charged by WhatsApp itself. 

    Hosting fees vary from provider to provider but generally range from HK$0-HK$2500 per month depending on features needed and the number of messages sent and received each month. 

    Usage fees depend on message volume but start at $0.003 per message sent and received. Additionally, some providers may charge setup fees or markups, so read all terms before signing up with any provider.

    Free Entry Points Conversations

    Conversations directed from the call-to-action buttons from Ads and Facebook page will not be charged. This is counted as a free entry point conversation, and the messages can only be user-initiated. Only the first conversation is free of charge, and all subsequent conversations with the user will be charged. 

    Changes on Conversation-Based Pricing (June 1, 2023)

    However, more changes to the Conversation-Based Pricing model will be effective from June 1, 2023. Let’s look at some major changes announced by Facebook:

    First, 4 new conversation categories will be effective from June 1, 2023. There are 3 business-initiated conversation categories: utility conversations, authentication conversations, and marketing conversations. The fourth one is service conversation in the user-initiated conversation category. 

    Second, business-initiated conversations will not be included in the Free Tier Conversations. This means the 1,000 free tier conversations of each WhatsApp Business Account will only include user-initiated conversations. Businesses will need to pay for every business-initiated conversation. 

    Third, the free conversation window initiated by users from the free entry points, which are the call-to-action buttons on Facebook Ads and Facebook Page, will be extended from 24 hours to 72 hours. 

    The cost per conversation will also be updated. Please see the rate cards for marketing, utility, and service for detailed rate cards. The rate card for the authentication conversations will be announced at a later date.

    You can read the full details here at the official Facebook page here.

    WhatsApp Business API Pricing in Hong Kong

    Hong Kong is classified under the Rest of the Asia Pacific region regarding the pricing structure of WhatsApp Business API. The cost per conversation initiated by the business and user is US$0.0745 (~HK$0.58) & US$0.0224 (~HK$0.18), respectively.

    WhatsApp Business API enables businesses to send automated messages, respond quickly to customer inquiries, and build customer relationships. However, the cost of using the API can add up quickly if not managed properly. Fortunately, there are several strategies businesses can use to reduce costs when using the WhatsApp Business API.

    One-way businesses can reduce costs using the WhatsApp Business API is by optimizing their usage. This means only sending relevant and necessary messages instead of spamming customers with irrelevant or unnecessary content. This includes ensuring you are only sending out content that adds value to customers rather than broadcasting promotional material or sales pitches all day long, which could lead to unsubscribes from users who find them annoying.

    Additionally, leveraging automation is another great way for businesses to reduce costs using the WhatsApp Business API without sacrificing quality service delivery or customer satisfaction levels, which many companies struggle with due to limited resources (time and money). Automation tools like chatbots allow companies to automate mundane tasks such as responding instantly 24/7 even while employees are away from work, saving both time and money while still providing excellent customer service experiences at scale.

    Optimizing your Whatsapp API usage and leveraging automation can reduce costs while still getting the most out of this powerful tool.

    WhatsApp Business API Pricing Conclusion

    WhatsApp Business API allows businesses to manage customer conversations, send automated messages, and track performance metrics in one place.

    By understanding the WhatsApp Business API pricing model, businesses can maximize their return on investment while minimizing costs.

    When considering the cost of using the WhatsApp Business API, several factors must be considered, such as usage volume, number of users supported by the platform, and other features included in your hosting provider’s plan, such as automation tool and chatbot. 

    To reduce costs when using the WhatsApp Business API, you should also consider optimizing usage patterns by leveraging automation.

    WhatsApp Business API Pricing FAQs

    Is WhatsApp Business API free?

    What Are Some Tips To Reduce Costs When Using The WhatsApp Business API?

    Yes, WhatsApp Business API is free to use for the first 1000 conversations each month, then you’re required to pay conversation-based pricing.

    WhatsApp Business API offers a range of features and tools that help small and medium businesses communicate with their customers more effectively. These include automated messages, customer support tools, analytics, and the ability to create custom labels for contacts. With its easy-to-use interface and powerful features, it’s no wonder why many SMBs are choosing WhatsApp Business API as their go-to business messaging platform

    How much does it cost for WhatsApp Business API?

    The WhatsApp Business API’s cost varies depending on your message volume. Generally, the cost per conversation initiated by the business and user in Hong Kong is US$0.0745 (~HK$0.58) & US$0.0224 (~HK$0.18), respectively. Overall, businesses should expect to pay anywhere from a few dollars to hundreds of dollars each month for using this messaging platform.

  • 2023 WhatsApp Business conversation-based pricing model

    2023 WhatsApp Business conversation-based pricing model

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    Starting June 1, 2023 WhatsApp is expanding today’s conversation-based pricing model from two conversation categories (user- and business-initiated) to four. Business-initiated conversations will be unbundled into three types reflecting key use cases: utility, authentication and marketing. User-initiated conversations will be renamed service conversations. These changes are designed to better align the pricing model with different stages of the customer journey. 

    Customers value relevant and timely information and we want businesses to build more of these experiences on WhatsApp. For marketing, 67% of respondents report that WhatsApp led to higher conversion rates than alternative channels*, and we want businesses to continue to focus on these high ROI marketing use cases.

    *From a recent survey by Kantar among WhatsApp users in India, Indonesia and Brazil. Alternative marketing channels include SMS text, Email, Push Notifications, and Paid Media. Push notifications defined as in-app messaging generated by a business’ owned application. Paid media defined as paid, external marketing efforts.

    Types of Messages

    1000 free user/business-initiated messages, Until 31 May, 2023

    User-initiated

    • The user starts a message thread by messaging the business
    • No prior opt-in is required

    Business-Initiated

    • The business starts a message thread by messaging a user
    • Required a pre-approved template and prior opt-in

    1000 free user-initiated messages, Starting from 1 Jun, 2023

    User-initiated

    Business-Initiated


    Service conversation

    Any user-initiated conversation, such as to resolve a customer enquiry


    Utility Conversations

    Business-initiated conversations relating to a transaction, including post-purchase notifications and recurring billing statements to customers who have opted in


    Authentication


    Business-initiated conversations that enable businesses to authenticate users with one-time passcodes at multiple steps during the login process, such as account registration, account recovery, and integrity challenges


    Marketing Conversations

    Business-initiated conversations to market a product or service to customers, such as relevant offers to customers who have opted in. Any business-initiated conversation that does not qualify as an authentication or utility conversation would also fall under this category

    Extend free entry point conversations from 24h to 72 hr

    1) Facebook Page ‘WhatsApp’ button

    2) Facebook: Clicks to WhatsApp Ads

    24-Hour Response Window

    Send templates of different categories in the same 24-hr conversation window的訊息模板

    When sending different categories within a 24-hr window, there will be an extra charge.

    For instance, a marketing conversation is opened at 3:40 when a marketing template message is delivered. Later, with the marketing conversation still open, a utility template is delivered at 6:00. This opens a separate utility conversation. The result is one charge for a marketing conversation and one charge for a utility conversation.

    Send templates of same categories in the same 24-hr conversation window

    When sending the same categories within a 24-hr window, there will be no extra charge.

    For instance, a utility conversion is opened at 9:00 when a utility template message is delivered. With the utility conversation still open, another utility template message is delivered at 11:00.As a result, there will be one charge for utility conversation.

    One template with both utility and marketing content

    When there is both utility and marketing content in one message, it will be counted as a marketing conversation message. A template that includes content that is both utility and marketing based on our template guidelines is delivered at 11:59. Whenever marketing content is identified in a template, the template will be categorized as marketing. The result is one marketing conversation charge.

    For another example, A service conversation is opened at 9:31 when a business response to a customer message is delivered. A marketing template is delivered while this service conversation is still open at 4:30. This opens a separate marketing conversation. The result is one charge for a service conversation and one charge for a marketing conversation.

    Pricing changes

    Reference from Facebook document in link.

    User-initiated

    Business-initiated

    Service

    Utility

    Authentication

    Marketing

    Today’s

    US$0.0224

    US$0.0745

    From 1 June 2023

    US$0.0224

    US$0.0472

    TBA

    US$0.0732

    From “Hi” to “Buy”

    Are you ready to take your business and customer services to a whole new level?

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  • 5 ways ChatGPT Boost your Business with Social Media Management Tool

    5 ways ChatGPT Boost your Business with Social Media Management Tool

     

    Since its launch, ChatGPT has sparked mixed reactions from users, with some praising its capabilities while others have criticized it. We will now shed light on how ChatGPT can help scale up your business with our social media tools.

    *FREE ChatGPT Trial link at the end of the article

    1. Lead Generation

    ChatGPT could collect user information with personalised tagging, identify the qualified leads, make intelligent e-concierge service, e.g. schedule appointments, auto reminders. This can help you to grow your customer base and increase your sales.

    Applying the ChatGPT with our chatbot in social media like IG live streaming could automate the whole purchase journey with auto sending the product information, payment link with tracking, shopping cart reminder, delivery operation automation with notifications to customers, post-sales re-engagement, recurrent notification and 360 CRM for recording customer performance.

     

    2. Personalised Recommendations

    Integrating ChatGPT with our CRM tool can analyse user data by gathering user inputs, purchasing records, and based on the recommendations with machine learning in order to improve the user experience. This can help build trust with the user and increase the chances of them following the recommendation. 

    By utilising ChatGPT’s NLP capabilities and machine learning algorithms, personalised recommendations can be created that are tailored to the individual user’s preferences and behaviour. This can help increase customer satisfaction and loyalty, as well as improve sales and engagement for businesses.

    3. Social Media Management

    Combining ChatGPT with our social media management tool – chatalog can help you manage your social media channels by scheduling posts in Facebook or Instagram, responding to user comments and messages, and analysing user engagement. We also support live streaming in social media with automation. This can help to increase your social media presence and brand awareness.

    4. Content Marketing

    ChatGPT can be used to create and distribute content such as blogs, articles, and newsletters. Using ChatGPT is highly efficient as ChatGPT can help expedite the process by generating ideas, suggesting phrasing, and even composing entire paragraphs or articles. Also, ChatGPT can be trained on a vast amount of data and perspectives with machine learning, giving it the ability to provide diverse viewpoints on various topics. This can help content creators develop new ideas and unique angles for their content.

     

    5. Customer Services

    ChatGPT could provide instant support to customers 24/7, which can be particularly helpful for businesses with a global customer base or customers in different time zones. Also,  ChatGPT can be trained to understand the customer’s needs and preferences, allowing for personalised responses and recommendations. Also, with our analytics tool, ChatGPT can collect and analyse data from customer interactions, providing insights into customer behaviour and preferences, which can be used to improve products and services.

    Are you looking for ways to use ChatGPT on major social platforms to expand your business? chatalog is the perfect solution! We combine the automated all-round customer management system with ChatGPT’s AI intelligent writing tool, allowing you to centrally manage and optimise instant messaging channels such as WhatsApp, Instagram DM and Facebook Messenger in one place. By capturing the latest analysis of user engagement across platforms, machines can provide smarter strategies on how to better serve customers. Sign up today and start a free trial of shatalog to provide a best-in-class customer experience!



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  • The Ultimate Guide to WhatsApp Business Account in 2023

    The Ultimate Guide to WhatsApp Business Account in 2023

    The Ultimate Guide to WhatsApp Business Account in 2023

    Discover the power of WhatsApp Business in 2023! Learn how to use it effectively, its features, pros & cons, and best practices for managing your account.

    *FREE WhatsApp API Trial link at the end of the article

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    Are you a small business owner looking for an effective way to communicate with your customers? WhatsApp Business is the perfect solution! With over 2 billion users, it’s one of the most popular instant messaging platforms.

    In this WhatsApp Business ultimate guide, we’ll cover everything from what a WhatsApp Business account is, including its features and how to utilize them for maximum effectiveness. We will also discuss the benefits of using WhatsApp business and offer our top tips on managing your account so that you can start using your WhatsApp Business account today!

    What is WhatsApp Business?

    A WhatsApp Business account is a version of the popular messaging app designed specifically for businesses. Launched in 2018, it offers all the features of the regular app, plus additional functionalities and messaging tools tailored to managing large volumes of customer conversations. With this type of account, you can create quick replies and automated messages to answer repeated questions from customers or set up your business profile with a separate phone number for your WhatsApp Business account.

    Since businesses can verify their presence on WhatsApp Business, it also makes them appear credible. This verification process helps build trust between customers and businesses while allowing greater visibility into how people interact with your brand on this messaging platform.

    The key difference between WhatsApp and its business counterpart is that the latter has been designed specifically for companies of all sizes who want an efficient way of communicating with their customers or clients through text messaging without having to invest too much time or money into doing so. The app allows users to create custom profiles for each conversation thread they have going on – making it easier than ever before for companies of any size or budget level to manage conversations effectively across multiple channels simultaneously from one place.

    Overview of WhatsApp Business

    WhatsApp Business allows companies to send messages directly to customers via the app or website. Companies can also use it to set up automated responses for frequently asked questions and create labels for organizing conversations into categories such as “sales” or “support.” 

    Additionally, businesses can access analytics on how many people have seen their messages, how long it took them to respond, and other useful metrics related to customer engagement.

    Benefits of Using WhatsApp Business

    Using WhatsApp Business offers several advantages over traditional communication methods like email or phone calls: it’s fast, secure, cost-effective, and convenient since most people already have the app installed on their phones. 

    Furthermore, this platform gives businesses more control over how they interact with customers by allowing them to customize automated responses based on specific criteria such as language preferences or location data. 

    Finally, using this platform helps build trust between companies and their customers since all interactions are visible in one place—the customer doesn’t need to worry about losing important emails or forgetting who they spoke with the last time they called in for help.

    Setting Up a WhatsApp Business Account

    Once you have chosen a number, you can add basic details about your business, including its name, description, and location. This information will be visible to anyone who searches for it within the app. After completing these steps, you can start sending out messages from your new account.

    WhatsApp Business is a powerful tool for SMBs to manage their messaging channels and streamline customer communication. Next, we’ll explore some of the features available on WhatsApp Business that can help optimize your messaging experience.

    Features of WhatsApp Business

    WhatsApp Business 6 key Functions

    • Create a Business Profile

    • Automated and Greeting Messages

    • Quick Replies and Labels

    • Broadcast Lists

    • Away Messages

    • Statistics

    WhatsApp Business is a powerful tool for small and medium businesses (SMBs) to manage customer communication. It provides features such as automated messages, quick replies, labels, away messages, and statistics that can help SMBs streamline their processes and engage with customers more effectively.

    WhatsApp Business is a great way for small and medium businesses to stay connected with their customers.

    Here are 6 features of WhatsApp Business that can help your business:

    Create a Business Profile

    You can set up a Business Profile to let customers know they’re using the official customer communication channel to connect the business. The business profile includes your business description, address, website, and email address.

    Automated Messages and Greeting Messages

    Automated messages are pre-written responses that can be sent out automatically when certain conditions are met. For example, an automated message could be set up to send out a welcome message whenever someone sends the business a message on WhatsApp. Greeting messages are also available, which allow businesses to create customized greetings for each customer they interact with. This helps build relationships with customers by making them feel valued and appreciated.

    Quick Replies and Labels

    Quick replies allow businesses to save time by creating templates of commonly used phrases or answers, such as “What are your business hours?” or “Do you accept online payments?” So they don’t have to type them out every time they respond to a customer query. Labels enable businesses to categorize conversations into different groups based on topics or keywords, so it’s easier for them to keep track of all the conversations happening at once.

    Broadcast Lists

    Send one message simultaneously to multiple contacts using broadcast lists instead of individually typing out each message separately. Broadcast lists enable companies to send out bulk notifications, such as promotional offers, new product launches, etc., to large groups of people simultaneously instead of sending individual messages one by one. This saves both time & effort while ensuring maximum reach within minimum resources.

    Away Messages

    Away Messages let SMBs set up automatic notifications when they’re unavailable. Hence, customers know when their queries will be answered instead of waiting in limbo without any response from the business owner or staff member handling the conversation.

    Statistics

    Statistics provide insights into how many people interacted with your business through WhatsApp, as well as other useful metrics like average response times, which can help you identify areas where you need improvement to better serve your customers going forward.

    The features of WhatsApp Business make it a powerful tool for SMBs to communicate with their customers and automate processes, allowing them to save time and effort.

    Whatsapp Business Account vs. Whatsapp Business API

    WhatsApp Business

    VS

    WhatsApp Business API

    Automation

    Message Flow

    Analysis

    WhatsApp Business accounts provide an easy way to connect with customers and prospects via the popular messaging app. But what if your needs go beyond just basic customer service? That’s where the WhatsApp Business API comes in.

    The WhatsApp Business API is designed for larger businesses that need more advanced features than those available through a standard account. It provides access to tools such as automated messages, message templates, conversation routing, and analytics, allowing companies to manage their conversational marketing efforts at scale better.

    Unlike regular accounts which are free of charge, the WhatsApp Business API has a conversation-based pricing model – 1,000 conversations per month are included in the package. Still, additional charges may apply depending on how many user-initiated and business-initiated messages were sent during the billing period.

    The main advantage of using chatalog platform is that we allow businesses to streamline customer service operations while also providing them with powerful analytics capabilities to track engagement levels over time and make informed decisions about their messaging strategy going forward.

    Ultimately, whether you choose a regular account or opt for the full power of the WhatsApp Business API will depend on your specific needs and budget constraints. Either way, there are a few ways you can use WhatsApp Business more effectively.

    How to Use WhatsApp Business Effectively?

    How to use WhatsApp Business effectively?

    • 1

      Creating engaging content for your audience

    • 2

      Utilizing automation tools to streamline

    • 3

      Leveraging analytics

    Creating Engaging Content for Your Audience

    When using WhatsApp Business effectively, one of the most important things is creating engaging content. This means crafting messages that are interesting and relevant to your target audience. You can provide helpful information, such as tips or tutorials related to your business, or by offering exclusive deals and discounts. Additionally, you should also make sure that you’re responding quickly to customer inquiries to provide a positive experience.

    Utilizing Automation Tools to Streamline Processes

    Another way to use WhatsApp Business effectively is by utilizing automation tools. These tools can help streamline processes such as sending out automated greetings when customers message you or setting up quick replies with frequently asked questions so that customers don’t have to wait for a response from you each time they ask something. Automation tools can also be used for more complex tasks like scheduling messages ahead of time or segmenting contacts into different lists based on their interests and preferences.

    Leveraging Analytics

    Finally, leveraging analytics is another great way to use WhatsApp Business effectively. By tracking key metrics such as open and click-through rates, you can gain valuable insights into how well your campaigns are performing and identify areas where improvements need to be made to maximize engagement with your audience over time. 

    Additionally, analyzing customer conversations can help uncover trends in terms of what topics people are interested in discussing with your brand, which could then inform future marketing strategies.

    Best Practices for Managing Your WhatsApp Business Account in 2023

    Having a WhatsApp Business account is an invaluable asset for small and medium businesses in 2023. It provides them with the opportunity to reach out to customers quickly, efficiently, and cost-effectively. To ensure that you are making the most of your WhatsApp Business account in 2023, here are some best practices for managing it:

    Establishing Clear Guidelines for Communication with Customers

    Establishing clear guidelines for communication with customers on WhatsApp will help streamline customer service operations and provide a better experience overall. 

    These guidelines should include information about response times, how customer inquiries should be handled, what type of content can be shared through the platform, etc. Additionally, providing detailed instructions on how customers can contact your business via WhatsApp will also help make sure that all messages are answered promptly and professionally.

    Utilizing Security Measures to Protect Your Data

    As a business owner using WhatsApp Business in 2023, it’s important to protect your data from potential security threats such as hackers or malware attacks. This includes enabling two-factor authentication when setting up accounts and regularly updating the platform’s passwords and encryption keys. Additionally, having access control measures in place, such as limiting who has access to certain parts of the system, can also help keep sensitive data secure.

    Integration with Other Messaging Platforms

    One-stop solution to

    WhatsApp, Facebook, Instagram

    Integrating other messaging platforms into your strategy is another way to maximize efficiency when using WhatsApp Business in 2023. 

    For example, if you have an existing presence on Instagram DM or Facebook Messenger, then integrating these channels into your workflow could allow you to respond more quickly while still providing quality customer service across multiple platforms. This could also open up new opportunities for marketing campaigns or promotions across different channels simultaneously, which may increase sales or engagement rates over time.

    Through chatalog’s integrated communication platform, teams can manage messages from multiple channels in one stop, including WhatsApp, Facebook, Instagram, and Web Chat. Powered by AI and automation functionality,our chatbot could understand customers’ needs  in the beginning and automatically assign the conversation to relevant colleagues to follow up, effectively increasing the efficiency of customer service. Coupled with the data analysis function, not only does it allow you to analyze the performance of the internal team, but it also allows you to have a deeper understanding of the demographic to create more effective remarketing plans in the future.

    By following these best practices for managing a WhatsApp Business account in 2023, you can ensure that your business is taking full advantage of this powerful tool while keeping customer data safe and secure at all times. This will help streamline customer service operations and provide a better experience overall.

    FAQs: Whatsapp Business

    What is the difference between WhatsApp and WhatsApp Business?

    WhatsApp is a messaging app used by individuals to communicate with friends, family, and colleagues. WhatsApp Business is an enterprise-level solution for small and medium businesses that provides additional features such as automated messages, customer support tools, analytics, and more. The main difference between the two services is that WhatsApp Business allows companies to create a professional profile on the platform, manage customer conversations at scale, create broadcast lists, automate responses, and track performance metrics. Additionally, it offers enhanced security measures like end-to-end encryption of all messages sent through the platform.

    How much does WhatsApp Business cost?

    WhatsApp Business is a free app for download on Android and iOS devices. It gives businesses access to tools such as automated messages, quick replies, and away messages. Additionally, businesses can purchase subscriptions to use WhatsApp Business API, which enables them to send notifications, customer support messages, and other automated communications at scale. The subscription cost depends on the number of monthly active users but starts from $0.0224 (Rest of Asia Pacific) per message sent.

    Is WhatsApp Business free?

    Yes, WhatsApp Business is free to use. It provides small and medium businesses with the ability to communicate with customers using the popular messaging app. The platform allows businesses to create profiles, send messages automatically, respond quickly and efficiently, and track customer conversations. 

    Can I use WhatsApp Business for personal use?

    While WhatsApp Business is intended for use by businesses, you can also use it for personal purpose. You may still find its  features, such as automated messaging, useful.

    WhatsApp Business Account: Conclusion

    In conclusion, WhatsApp Business is a great tool for small and medium businesses to reach their customers efficiently and cost-effectively. With its powerful features, it can help you manage customer conversations more effectively while also providing insights into your customer base. By following the best practices outlined above, you can ensure that your WhatsApp Business account is optimized for success in 2023!

    Are you an SMB looking for a way to unify your instant messaging channels and provide better customer service? Chatalog is the perfect solution! Our business messaging SaaS platform allows you to manage WhatsApp, Instagram DM, and Facebook Messenger from one place. Get up-to-date analytics on user engagement across all platforms so that you can make smarter decisions about how best to serve your customers. Sign up for FREE today and start providing a top-notch customer experience with Chatalog!

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  • Revolutionizing Commerce: How WhatsApp is Changing the Way We Do Business

    Revolutionizing Commerce: How WhatsApp is Changing the Way We Do Business

    Revolutionizing Commerce: How WhatsApp is Changing the Way We Do Business

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    With over 2 billion monthly active users, WhatsApp is one of the most popular messaging apps in the world. While it was originally designed for personal communication, WhatsApp is now being used by businesses as a platform for customer service and e-commerce. In this blog post, we’ll explore how WhatsApp is changing the way we do business and how it’s shaping the future of commerce.

    One of the main ways that WhatsApp is revolutionizing commerce is through its integration with WhatsApp Business. This app, which is designed specifically for businesses, allows companies to easily communicate with their customers through WhatsApp. With WhatsApp Business, businesses can create profiles with information about their products and services, as well as set up automated messages for frequently asked questions. This makes it easy for customers to get the information they need and for businesses to efficiently manage customer inquiries.

    Another way that WhatsApp is shaping commerce is through its payment feature. In some countries, WhatsApp users can send and receive payments directly through the app. This eliminates the need for customers to enter their credit card information on a separate website or app, making the checkout process faster and more convenient. This feature is especially useful for small businesses, as it allows them to accept payments without having to invest in expensive point-of-sale systems.

    In addition to its integration with WhatsApp Business and payment feature, WhatsApp is also being used as a platform for customer service. Many businesses are using WhatsApp to handle customer inquiries and complaints, as it allows them to quickly and easily communicate with their customers. This is especially useful for businesses that operate in countries where WhatsApp is widely used, as it allows them to reach a large portion of their customer base through a single platform.

    One of the key benefits of using WhatsApp for commerce is its reach. As mentioned earlier, WhatsApp has over 2 billion monthly active users, which means that businesses can potentially reach a vast audience through the app. This is especially useful for small businesses, as it allows them to compete with larger companies by reaching a global audience.

    Overall, WhatsApp is changing the way we do business and shaping the future of commerce. Its integration with WhatsApp Business, payment feature, and use as a customer service platform make it an essential tool for businesses of all sizes. As more and more people use WhatsApp for business purposes, it’s likely that we’ll see even more innovative uses for the app in the future.

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  • The Benefits of Chat Commerce: Increasing Revenue, Improving Customer Satisfaction, and Reducing Costs

    The Benefits of Chat Commerce: Increasing Revenue, Improving Customer Satisfaction, and Reducing Costs

    The Benefits of Chat Commerce: Increasing Revenue, Improving Customer Satisfaction, and Reducing Costs

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    There are several benefits to chat commerce, both for businesses and consumers.

    For businesses, chat commerce can lead to increased revenue and customer loyalty. A study by Facebook found that businesses using its messenger platform saw a 70% increase in revenue (Facebook, 2017). This is likely due to the convenience and immediacy of chat platforms, which make it easier for customers to make purchases and for businesses to upsell and cross-sell products. Chat commerce can also help businesses build stronger relationships with their customers through personalized and efficient communication.

    Chat commerce can also improve customer experience and satisfaction. A survey by eMarketer found that 72% of consumers prefer messaging over other communication channels for customer service (eMarketer, 2017). This is because messaging allows for quick resolution of issues and convenient communication on the customer’s own time. In addition, chat commerce can provide personalized recommendations and assistance, as well as the ability to track orders and deliveries.

    In terms of cost effectiveness, chat commerce can save businesses money on customer support and sales efforts. A study by LivePerson found that chat-based customer support can lead to a reduction in call volume and related costs (LivePerson, 2015). In addition, chat platforms can facilitate the automation of certain tasks, such as answering frequently asked questions or providing product information, which can further reduce the need for human resources.

    For consumers, chat commerce offers convenience and flexibility. Chat platforms allow customers to make purchases and get support on their own time and from any location. In addition, chat commerce can provide a more personalized and interactive shopping experience. A study by Accenture found that 59% of consumers are more likely to shop with a brand that offers a personalized experience (Accenture, 2018). Chat platforms can facilitate this by providing recommendations and assistance based on the customer’s previous interactions and preferences.

    In terms of security and privacy, chat commerce can be as safe as other e-commerce channels if proper measures are taken. This includes using secure payment methods, such as encryption and tokenization, as well as verifying the identity of the business and customer.

    Overall, chat commerce offers a range of benefits for businesses and consumers. By providing a convenient and personalized shopping and customer support experience, chat commerce can increase revenue, improve customer satisfaction, and reduce costs.

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