WhatsApp has switched from a notification-based pricing model to a conversation-based pricing model. Businesses are charged per conversation, which includes all messages delivered in a 24 hour session. WhatsApp conversations fall into two categories that are priced differently:
User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24 hour window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24 hour window.
Business-initiated: A conversation that initiates from a business sending a user a message outside the 24 hour window. Messages that initiate a business-initiated conversation will require a message template.
First 1000 conversations each month (business or user initiated) will be free for each phone number
The charges will be calculated based on the end-users phone number.
|Country||Business Initiated Rate (USD)||User Initiated Rate (USD)|
|United Arab Emirates||0.03792||0.0228|
|Rest of Africa||0.14496||0.04356|
|Rest of Asia Pacific||0.0894||0.02688|
|Rest of Central & Eastern Europe||0.1002||0.03|
|Rest of Latin America||0.08472||0.05076|
|Rest of Middle East||0.08724||0.02616|
|Rest of Western Europe||0.15888||0.04764|
|Region||List of Countries|
|North America||Canada, United States|
|Rest of Africa||Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia|
|Rest of Asia Pacific||Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam|
|Rest of Central & Eastern Europe||Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine|
|Rest of Latin America||Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela|
|Rest of Middle East||Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen|
|Rest of Western Europe||Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland|
|Other||All other countries or regions that are not listed in the above.|