Pricing

Whatsapp Conversation Fees

Conversation Based Pricing Policy

WhatsApp has switched from a notification-based pricing model to a conversation-based pricing model. Businesses are charged per conversation, which includes all messages delivered in a 24 hour session. WhatsApp conversations fall into two categories that are priced differently:

User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24 hour window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24 hour window.

Business-initiated: A conversation that initiates from a business sending a user a message outside the 24 hour window. Messages that initiate a business-initiated conversation will require a message template.

First 1000 conversations each month (business or user initiated) will be free for each phone number

Conversation Fees Table

The charges will be calculated based on the end-users phone number.

Country Business Initiated Rate (USD) User Initiated Rate (USD)
Argentina 0.06312 0.03792
Brazil 0.06 0.036
Chile 0.09084 0.05448
Colombia 0.012 0.0072
Egypt 0.12876 0.07728
France 0.17184 0.10308
Germany 0.1638 0.09828
India 0.00792 0.0048
Indonesia 0.03792 0.0228
Israel 0.036 0.0216
Italy 0.07716 0.04632
Malaysia 0.08784 0.0264
Mexico 0.04188 0.0126
Netherlands 0.1782 0.10692
Nigeria 0.06192 0.0372
Pakistan 0.05676 0.01704
Peru 0.07176 0.02148
Russia 0.07956 0.04776
Saudi Arabia 0.039 0.0234
South Africa 0.0336 0.02016
Spain 0.0738 0.04428
Turkey 0.012 0.0036
United Arab Emirates 0.03792 0.0228
United Kingdom 0.07764 0.04656
North America 0.01764 0.01056
Rest of Africa 0.14496 0.04356
Rest of Asia Pacific 0.0894 0.02688
Rest of Central & Eastern Europe 0.1002 0.03
Rest of Latin America 0.08472 0.05076
Rest of Middle East 0.08724 0.02616
Rest of Western Europe 0.15888 0.04764
Other 0.05796 0.0174

List of countries in a region

Region List of Countries
North America Canada, United States
Rest of Africa Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia
Rest of Asia Pacific Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam
Rest of Central & Eastern Europe Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine
Rest of Latin America Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other All other countries or regions that are not listed in the above.
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