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Recurring notification is a powerful feature for businesses to maintain a high level of engagement and loyalty with their customers on Facebook. Here are some tips for you to know about when setting up recurring notifications, and how different industries adopt recurring notifications into their marketing strategy.
Facebook has introduced a brand new method to maintain consistent contact with your opt-in topic subscribers – introducing Recurring Notifications. Recurring Notifications are ongoing messages that users have opted-in to a recurring notification request that outlines the frequency of messages that they’ll likely receive if they choose to get them. Here is how recurring notifications work:
During the initial 24-hour messaging window, you send opt-in requests to users for sending them regular notifications. The opt-in notification gives users an expectation of the frequency of messages they might receive. They can be pre-set as either daily, weekly, or monthly.
After the user opted-in to your topic, you can send messages based on the frequency of the topic. It could be sales & promotions, newsletters, campaigns, or business updates. Just make sure it abides by the frequency interval. Depending on the initial frequency, Facebook will prompt them with a reminder to confirm they’d still like to receive messages from you when the permission expires. These messages come after:
6 months for Daily messages
9 months for Weekly messages
12 months for Monthly messages
Facebook’s policy only allows you to respond to messages within a 24-hour window in any forms or manually respond within a 7-day period. But now, with the user’s permission, you can message them outside of this window and as long as it abides by the conditions they opted-in for. But what makes recurring notifications feature unbeatable is its performance over other messaging channels. A recent study showed that email marketing for businesses on average had 21.5% open rates and 2.3% click-through rates. While some industries such as retail had open rates as low as 17%. While it’s important to capture key contact info such as email addresses, low open rates mean you need to work harder in stiff competition to get customers to open your email or click into the hyperlink. Comparatively, studies show that for Messenger, it is 88% open rates and 56% click-through rates.
With the above performance contrast, we encourage you to transform your regular email marketing content to fit in shorter, easier to digest messages on Facebook Messenger to improve the return you get. Ready to set up on your Messenger? Create an account and read our guide for recurring notifications.
Suitable Industries: Education Centres, Personal Training, Gyms, Yoga Studio, Coaches, Course Creators and Online Influencers
Using the Daily Message Frequency you could deliver daily content to create a challenge in order to:
Suitable Industries: E-commerce, Retail and Hospitality
Using the Weekly Message Frequency in order to:
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