Facebook’s policy only allows you to respond to messages within a 24-hour window in any forms or manually respond within a 7-day period. But now, with the user’s permission, you can message them outside of this window and as long as it abides by the conditions they opted-in for. But what makes recurring notifications feature unbeatable is its performance over other messaging channels. A recent study showed that email marketing for businesses on average had 21.5% open rates and 2.3% click-through rates. While some industries such as retail had open rates as low as 17%. While it’s important to capture key contact info such as email addresses, low open rates mean you need to work harder in stiff competition to get customers to open your email or click into the hyperlink. Comparatively, studies show that for Messenger, it is 88% open rates and 56% click-through rates.

With the above performance contrast, we encourage you to transform your regular email marketing content to fit in shorter, easier to digest messages on Facebook Messenger to improve the return you get. Ready to set up on your Messenger? Create an account and read our guide for recurring notifications.