IPSA focuses on personalized skin-care programs for customers. The pandemic has made communicating with existing customers and contacting potential customers a challenge. Marking good use of Instagram Chatbot allows Brand to share latest information with existing customers, and send creative replies along with professional online analysis to interact with new customers.
Industry: Skincare and Beauty
Service: Instagram Chatbot
IPSA is an independent beauty brand under Shiseido Group in Japan, which values “CO-CREATION OF YOUR OWN RECIPE” skincare. Through IPSALYZER professional skin analysis, customize the most suitable skincare and beauty solutions, which is very popular among female customers.
From IPSA’s Instagram account, they faced the following challenges:
（1）Manual private messaging to existing customers for new product details had become growingly tedious and time-consuming.
（2）Difficult to reach more potential customers.
chatalog sets up custom messages and dialogue flow for CASETiFY. These automatic responses are also applicable to Instagram live, sending product images and purchase links to customers’ DMs. This reduces customer service obligations greatly and significantly increases product sales.
（1）Answer customer questions within seconds and relieve customer service pressure
（2）Smart product recommendation and image recognition to increase sales rapidly
（3）Creative setups of automatic reply provide high levels customer interactions
（4) Broadcast messages can be sent post-live, retargeting the audience with secondary engagement
Share new product automatically, Redirect traffic to the website
Creative responses together with professional skin assessment
The Instagram Chat-bot triggers interactive auto-reply by leaving keywords in comment. When audience leave “❤️” in the post, they will receive a skin assessment, e-shop link with product pictures and introduction. What’s more, audience could register for a new product trail package immediately!
Automatically share the latest information, reduce customer service pressure by 80%
Increase the engagement of the potential client, Increase their intention
Set-up auto-reply with diversified messages to raise purchasing intent!
The auto-reply supports built-in picture by carousel format with button. It enhance the visual experience and product attractiveness. A simple click drives website traffics, leads and sales, instantly bumping up purchasing intent!