Chatalog IG Chatbot Case Study
TONE MUSIC
Success Story
TONE MUSIC was established in 2021, affected by COVID-19, the key communication channel shifted to online, and Instagram became the key promotion channel. To stand out from the massive information in online channels, interactive marketing content plays a major role. Building creative Chatbot in Instagram Posts, Stories, and Live-streams helps to actively engage with the audience/artists, resulting in lower customer service pressure, higher website traffic, sales of music festival tickets, and voting rate.
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Reduce customer service pressure by answering 95% inquiries automatically
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Increase in customer engagement
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Increase website visits, music festival ticket sales, and voting rate
Enterprise Name: TONE MUSIC
Industry: Music platform
Services: Instagram chatbot
TONE MUSIC is organised by several active and local music groups, aiming to present ‘Hong Kong Created Music’ to the general public in different forms through a variation of activities, such as online/offline music festivals and annual awards ceremonies, letting the public to reflect its culture and values.
TONE MUSIC’s Challenges
TONE MUSIC’s Instagram account encountered the following challenges:
(1) Difficult to engage with the target audience
(2) Huge customer service pressure to interact with audience/artist
(3) Hard to drive traffic to the official website, as well as the sales of music festival tickets and the voting rate of the awards ceremony
Chatalog’s Solution
Chatalog implemented a creative chatbot on its Instagram posts, Stories, and Live-streams (LIVE).
(1) On the post level, set Auto-reply with Giveaway incentive. When the audience @tag 2 friends in the comment area, the Giveaway detail will be sent instantly.
(2) On the Story level, when fans/artists @tag their Instagram, a thank you message and exclusive information will be sent.
(3) Co-LIVE with tsesaipei (HK illustrator) and thistownneeds (HK music event co-organizer). Attracted fans from 3 pages at the same time. With Chatbot integration, after fans leave 
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, they will be directed to the official website immediately.
Auto-reply with giveaway incentive @tag 2 friends to get detail
IG story automated reply - @tag IG page to receive info
IG story automated reply - @tag IG page to receive info
Building an all-rounded Instagram Chatbot with Chatalog, not only could they interact with customers instantly but also drive traffic to the website as well as drive product sales.
Chatalog Tips
IG Post comment to share link: When customers leave comments or DM, send auto-reply with the link in real-time, providing CS support 24/7!IG Story tagging to receive a reward: When customers tag Page share exclusive offers instantly, e.g. coupons, unique purchase linkIG Live helper
to direct eshop traffic: When customers leave comments in IG live, send out eshop link to their inbox instantly to drive sales
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